Effie Worldwide continues global expansion with launch of Effie Asia-Pacific program with C4As

Mary Lee Keane, president of Effie Worldwide has announced as part of Effie’s global expansion, the launch of the Effie Asia-Pacific program, in partnership with the Confederation of Asian Advertising Agencies Association (C4As).

Effie Worldwide’s signature initiative, the Effie Awards, is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the regional Asia-Pacific Effie program, Effie Worldwide’s international network now expands to 40 national programs and 4 regional programs.

Says Carl Johnson, chairman of the board of directors, Effie Worldwide and co-founder of Anomaly: “Given rate of changes in media, technology, consumer behavior, and even business models, there’s never been a more demanding or exciting time to be focused on delivering effectiveness in marketing. The C4As is the ideal partner to make global marketers better and stronger through Effie APAC.”

The Effie APAC program, organized by the C4As and managed by Tenasia Group, will recognize effective work that has run in the Asia-Pacific region.  The C4As is a non-profit organization dedicated to the marketing communications industry and has experience collaborating with organizations in many different countries throughout the region, including North, South and Southeast Asia.

Says Anthony Kang, chair of C4As: “The Effie Awards is the world’s most established and recognized award competition for marketing effectiveness and we are certainly delighted to partner Effie Worldwide in organizing the Asia-Pacific program.”

Effie Worldwide’s long-term partners in the region include key programs recognizing the most effective work in many countries throughout the APAC region.  A full list of Effie programs worldwide can be seen at www.effie.org. A pilot APAC Effies was previously awarded in 2008 in partnership with Effie Singapore partner, IAS.

Finalists and winners in all Effie programs in the Asia-Pacific region will be included in the Effie Effectiveness Index, which identifies and ranks the marketing communication industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie competitions.

Says Daryl Lee, global chief executive officer, UM and member of the board of directors, Effie Worldwide: “Asia-Pacific is a key subject on every global marketer’s mind, along with the ever-important subject of effectiveness. Effie is now more than ever, the global authority on marketing effectiveness.”