Dentsu Media scores new wins in Indonesia

July 23 2013, 10:40 am | BY Lynchy | No Comments

Thumbnail image for Dick van Motman.jpgDentsu Network/Asia today announced the recent addition of Novell Pharmaceutical Laboratories and Calpis Indonesia in the rapidly growing portfolio of its subsidiary Dentsu Media Indonesia. The joint billings from these two new accounts are well over US$3.57 million.

Commenting on the wins, Dick van Motman (left), Chairman and CEO, Dentsu Network/Asia said, “We are pleased to be chosen as the agency partner of Novell Pharmaceutical Laboratories and Calpis Indonesia. The Indonesian market is primed for high-growth fueled by industries such as healthcare and food & beverage. We’re very excited to bring Dentsu’s creative mark to help these two successful enterprises boost market share.”

Winning the Novell Pharmaceutical Laboratories account has enriched Dentsu Media Indonesia’s client portfolio. Dentsu Media is entrusted with developing media strategy, planning and implementation for some of the company’s new brands.

For Calpis Indonesia, Dentsu aims to strengthen brand awareness for milk-based drink CALPICO. Manufactured entirely in Indonesia, CALPICO has become increasingly popular as a drink and food ingredient.