DDB Group Shanghai appointed by Oris to lead brand building drive in China market

DDB Group Shanghai was recently awarded the digital marketing business from Oris, an established Swiss watch manufacturer specializing in purely mechanical watches. DDB is tasked to help increase brand recognition and amplify the brand’s heritage and values of authenticity amongst Chinese consumers.

Richard Tan, President & CEO of DDB China Group says, “Oris is a famous watch brand with comprehensive cultural heritage which is not known yet by Chinese consumers. We are thrilled to take the challenge to help Oris reinvent its brand essence in China and to show their long-term commitment to Chinese consumers.”

DDB Group Shanghai expects to kick off their multifaceted digital campaign in early August of this year.

“We are very pleased with DDB team’s working attitude as well as their creative insight. Their rich knowledge for branding, their global branding experience along with their deep understanding of local consumers impressed us most. We believe this cooperation will raise the bar of Oris’ brand awareness in China,” says Mr. Yan Min Hui, ORIS General Manager, China

Business Director of DDB China Group Jason Wu adds, “We believe Oris China chose DDB because we demonstrated a strong understanding of the category, key insights and behaviors of key customer groups. We are positively challenged to use digital marketing to build up a vivid brand image and heritage to appeal to Chinese consumers while keeping to the global brand essence of Oris. We can’t wait to embark on this exciting journey with our clients here in China.”