Cream developes Manulife Cambodia Campaign

As Manulife Cambodia celebrates its first anniversary in the Kingdom, CREAM Communications Group has

developed a new branding campaign. Ad Agency CREAM, was tasked to develop a new credentials campaign to underpin the core values of Manulife Life Insurance and deliver brand meaning in a market new to life insurance.

“CREAM understands the market and our needs very well – life insurance is in its infancy in Cambodia. Manulife took the decision to be the first international life insurance company in Cambodia and CREAM is helping us maintain our first mover advantage”, said Robert Elliot, CEO of Manulife Cambodia. Brenden Arnold, CEO of CREAM Cambodia, said, “Manulife has achieved a great deal in a very short time. Cambodians have been very receptive to the

Manulife brand and its message about the benefits of life insurance for them

and their families. Manulife’s brand awareness is already high and provides a

great platform on which to build in this new and exciting market”.

The campaign, developed in collaboration with Manulife’s local Phnom Penh

Marketing Team and Regional Brand Team in Hong Kong, utilizes 3D

animation of the ‘cube’ brand identifier as the visual vehicle by which the

brand story is told.