BBDO Proximity Singapore lures back Jackie They to launch new content production arm

BBDO Proximity Singapore has launched a new content production department, to be headed by Jackie They (left). They returns to the agency after a 4-year stint away, most recently, as a Head of Broadcast and Content Production at DDB.

Jean-Paul Burge, office CEO and Regional President said: “If you look at our work and the integrated approach we take across BBDO and Proximity, it is ever more important for us to control the delivery of all-content across all-channels efficiently across all-measures. This means moving away from a traditional set-up to a tailor-made department that is media neutral and that can deliver Acts not Ads.”

They brings with her over sixteen years of production experience across traditional and interactive campaigns. Clients she has worked on include: 7-Up, Aviva, DBS, Dove, Gillette, Guinness, Hewlett-Packard, KFC, Lexus, Lipton, M&Ms, McDonald’s, Mercedes-Benz, Panasonic, PepsiCo, Snickers, Tiger Beer, UOB, Visa International and Volkswagen.

“I am thrilled that Jackie is returning to the BBDO family. She is loved by everyone here and brings years of regional and global experience across all types of screens. Jackie will play an integral role in resetting of our production offering, forming the new Content Production Department to support our integrated pursuit for the most compelling ideas”, said Ronald Ng, CCO of BBDO Singapore.