A book can change the story of your life

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penguin1.jpgY&R Beijing’s latest print campaign for Penguin Books illustrates how a book can change the story of your life.

Credits:

Executive Creative Director:

Nils Andersson. Creative Directors: Ronnie Wu,

Donghai Liu.

Art Directors:

Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson. Copywriters:

Gao Han, Donghai Liu, Nils Andersson. Account Service: Charles Sampson. Designer: Bruce Xie. Illustrator: Louis Roskosch

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