July 2013 Archives

touchngo2 (1).jpgFollowing a three-way pitch held in May 2013. The brief was to create awareness of Touch 'n Go's 6,000 reload point locations, its multiple payment methods as well as introduce a consistent look and feel across all reload stations. Touch 'n Go wants to build its brand affinity in the market as a highly convenient micro-payment card which can be reloaded in many places besides toll plazas and used at multiple lifestyle touch points.
effie_asiapacific_logo.jpgMary Lee Keane, president of Effie Worldwide has announced as part of Effie's global expansion, the launch of the Effie Asia-Pacific program, in partnership with the Confederation of Asian Advertising Agencies Association (C4As).

Effie Worldwide's signature initiative, the Effie Awards, is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the regional Asia-Pacific Effie program, Effie Worldwide's international network now expands to 40 national programs and 4 regional programs.

Says Carl Johnson, chairman of the board of directors, Effie Worldwide and co-founder of Anomaly: "Given rate of changes in media, technology, consumer behavior, and even business models, there's never been a more demanding or exciting time to be focused on delivering effectiveness in marketing. The C4As is the ideal partner to make global marketers better and stronger through Effie APAC."
OSI_open2014.jpgThe deadline to enter One Show Interactive's first quarter of 2014 has been extended by two weeks to August 14.

Enter now to get ahead of the competition while your campaign is still fresh and full of momentum.

2012_Capleslogo_Final.jpgCaples has announced the 2013 call for entries for the 36th annual Caples Awards, hosted by Direct Marketing News, to be held on November 14 at the Metropolitan Pavilion in NYC. The entry deadline is Friday, September 6 at 11:59pm New York time.

Agency leaders who want to have their work judged by top creatives in the industry, must download the Caples entry kit.


Cream developes Manulife Cambodia Campaign

CUBE.jpgAs Manulife Cambodia celebrates its first anniversary in the Kingdom, CREAM Communications Group has
developed a new branding campaign. Ad Agency CREAM, was tasked to develop a new credentials campaign to underpin the core values of Manulife Life Insurance and deliver brand meaning in a market new to life insurance.

Juhi Chaturvedi joins Leo Burnett Mumbai as ECD

Juhi Chaturvedi.jpgJuhi Chaturvedi (left) has been appointed as the executive creative director of Leo Burnett Mumbai. Chaturvedi joins the agency with 17 years of experience in the industry.

Born and brought up in Lucknow, Uttar Pradesh, Chaturvedi graduated from Lucknow College of Arts. After graduation, she took on a freelance stint with Times of India's 'Lucknow' edition as an illustrator. She shifted to New Delhi in 1996 and started working with Ogilvy & Mather as an art director before moving to Mumbai at the end of 1999.

Following that, she spent two and a half years in Ogilvy Bangalore which saw her transition into her career as a writer - under the mentorship of one of India's advertising luminaries, Piyush Pandey - where she honed her skills on brands including Titan, MTR, Unilevers amongst others.

In 2008, Chaturvedi returned to Mumbai and shifted to McCann, followed by Bates where she worked with clients including Stayfree, Marico (Saffola), Cadbury, Tang, Tata AIG, to name a few.
Damien.jpgThe Sweet Shop has announced that Damien Shatford (left) has joined its roster for global representation and management.
Shatford brings with him a rich and varied body of work that is bold in both scope and vision while retaining a style distinctly his own. He strives for purity in his work that has brilliant humour and light-heartedness injected into it.
GTI Street Hunt1.jpg Inspired by the fun and daring spirit of the new Volkswagen Golf GTI, Tribal Worldwide Singapore has developed Singapore's first-ever Hyperlapse game - the GTI Street Hunt.

Hyperlapse is an open-source application, which allows for video creation that consists of a sequence of panoramas from Google Street View. It provides users with an exhilarating impression of lightning speed travel through roads and streets, while sitting behind their computers.  

Users are invited to register and hunt Singapore's streets for tokens by plotting points on the microsite. Through the game's application, users are shown in real time the number of tokens they pick up on their online journey. Every week, the user with the most tokens collected will win a weekend drive with the new Golf GTI.

BBDO Guerrero AOY Again.jpgBBDO Guerrero Philippines has been awarded the highest honors by two different award-giving bodies in the span of a week.
BBDO Guerrero scooped the Agency of the Year award at the toughest local award show, the 4As Awards held at the Manila Peninsula Hotel. This is the fourth time BBDO Guerrero has captured this title, having won it in 2007, 2008 and in 2009. Along with the main prize, BBDO Guerrero also won the Best in Market Performance award and the Digital Excellence award.
BioPicMark.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Bernath, joint ECD at Wieden+Kennedy Amsterdam.

Subaru-01.jpgSubaru Japan has launched the second installment in a series of high end VFX spots for the Subaru XV Hybrid via Asatsu-DK.

ADK/ADK Arts approached Australian VFX company Cutting Edge with the idea of the car driving on itself through various weather patterns, and then set them the challenge of how to structure that in one shot, and to establish how it would look and feel.

PANTENESTILL.jpgProcter & Gamble in partnership with Grey Tokyo recently launched a three-series brand-focused videos, as part of the global campaign "The Everyday Effect", that demonstrate how P&G products make everyday life better for ordinary Japanese.

The three videos chronicle the daily woes faced by ordinary Japanese, such as dry and damaged hair, hard-to-remove stains and odors on clothes. Through the P&G Blue Box containing P&G products, these users gradually experience positive changes - the products not only help to alleviate their problems, but they also bring about a boost of motivation, optimism and confidence to the users.

SAMSUNGRAIN.jpgLeo Burnett Malaysia's "Wind Chimes in a Bakery" has become the country's first Korean-drama inspired web-series created for the newly-launched Samsung GALAXY S4 in a recent collaboration between Samsung Malaysia Electronics and renowned Korean director, Jang Jae Hyeok.

"We are thrilled that our collaboration with Leo Burnett has resulted in this love story that showcases the features of the GALAXY S4 in such a unique way", said Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics.


As many companies have requested deadline extensions well into August, LIA has set the absolute final deadline for registration, inputting entries and credits as the 22nd August. By the 26th of August all uploads must be completed and/or physical material must be received in the LIA offices.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013.

This year's jury presidents include Mark Tutssel (Leo Burnett Worldwide), Amir Kassaei (DDB Worldwide), Tham Khai Meng (Ogilvy & Mather Worldwide), Nick Law (R/GA USA), Tony Granger (Y&R Worldwide) and Chris Smith (The Richards Group, USA).

See LIA website for details.
2020 Vision Series 3 - David Droga.jpgFree TV Australia's trade marketing arm Think TV, today has announced the launch of its third documentary series, Next Generation Marketing via Host Sydney, The Glue Society and produced by Will O'Rourke.

The Series, part of the acclaimed 2020 Vision initiative, explores how iconic global and local brands are effectively using TV to drive business success.


Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

Do things before you're ready Vs.
Wait until you're qualified

Prime example: me, writing this column. Clearly I'm no Luke Sullivan[1]. But hey, taking my, or anyone else's advice is not my point--questioning it all is. I'm also not responsible for anyone, which isn't the case when you accept a position at an agency you're not qualified to do. I once worked with this dude whose flash-banner-creating-company was absorbed into an agency, and part of the deal meant becoming a Creative Director. While I'm not undermining his ability to do what he did previously very well, he went from a tech-based role to creative directing basically overnight.

The Wall Street Journal reports that Omnicom and Publicis, the world's second- and third-biggest advertising companies, have agreed to merge, creating what would be a $35 billion behemoth.

The boards of both companies have approved the deal which is expected to be announced today in Paris, where Publicis is based. Publicis has scheduled a news conference for 9am Paris time today for a "major corporate announcement."

The deal will be billed as a merger of equals: each company has a market capitalization of about $16 billion. Omnicom Chief Executive John Wren (above right) and Publicis CEO Maurice Levy (above left) are expected to be co-CEOs of the combined company.  READ MORE...

Key senior promotions at Campaigns & Grey

boboy_campaigns&grey.jpgCherryGutierrez_campaigns&grey.jpgIn people news at Campaigns & Grey Philippines, Boboy Consunji has been appointed as chief operating officer and Cherry Gutierrez has been promoted to managing director the agency.
Consunji (left)is a 25-year ad industry veteran who has managed projects and launches for some of the world's most prestigious brands that includes P&G on which he spent more than a decade working on hair, personal and home care products. Tasked with the setting up of Neuron in 2005, under his leadership, the agency was off to a stellar start and 2012 was a banner year for revenues. Strong client relationships spanning over 10 years include URC, Digitel, Rockwell Land and Emperador Distillers. Consunji's new role will see him managing operations for Neuron, Bacon as well as Camp Apple.
Anne Ridwan_LeoBurnett.jpgAnne Ridwan has been promoted to group managing director at Leo Burnett Group Indonesia from her roles as group executive director LB and managing director of alpha245, which she has held for nearly two years. 

Succeeding current managing director, Thomas Sutton - who will be leaving the agency for personal reasons and to pursue other business interests - Ridwan will work closely with Brian Capel, technical advisor, creative, to jointly lead Leo Burnett Group Indonesia. Since she joined the agency, Ridwan has been actively involved in the plans and management of the group in preparation for succession to the leadership role. 

Said Ridwan (left):" Having the right team to win in Indonesia, the fourth most populous country in the world as well as the most bullish consumer market is a key prerequisite for success. I believe we already have an 'A' team at Leo Burnett, which has a solid track record of delivering over 50% growth in the past three years. Having the privilege to work alongside this team for nearly two years, and to be handed the reins now to lead the charge on taking the agency ahead is a great challenge that I'm looking forward to tackle. Brian, myself and the management team are committed to putting a plan together to double the scale of our agency business in the next three years and continue to the deliver the highest quality of work that are creatively relevant for the Indonesian people."
WarcLogo.jpgWarc, the official editorial supporter of the Creative Effectiveness Lions at Cannes Lions 2013 has published this year's winning Creative Effectiveness Lions case studies alongside insight and analysis.

In total, 120 pieces of work were entered in the 2013 Creative Effectiveness Lions and Warc has published the winning cases on warc.com, alongside insightful analysis.

Click here to download your copy of the insights into the 2013 winners.
AirWick-RB05 tunnel.jpgAir Wick has recently had a series of Westfield escalators magically transformed into an experiential fragrance exhibit to celebrate the release of their new Multicolour Black Edition candles by Reckitt Benckiser.

A giant tunnel was built over a main escalator at Westfield Shopping Centres in Parramatta NSW, Southland VIC and Garden City QLD.

Inside the tunnel, shoppers were enchanted by an illuminating glow and the ambient 'Purple Blackberry Fig' fragrance of the Air Wick candle.

The delivery of scent was engineered by Reed Pacific Media scent technologies who are a specialised 'scented' advertising agency based in Asia who strategise innovative scent campaigns for FMCG clients.

Says Doug McNamee, business development manager Asia: 'This is a category first campaign, leveraging the great fragrance to drive consumers in store. We are excited to have parted with Air Wick on this innovative campaign.'

ROM_1.jpgROM_2.jpgMcCann Bucharest has launched a new campaign for Romanian candy bar ROM. The campaign sets out to clear up the confusion between Bucharest, the capital of Romania, and Budapest, the capital of neighboring Hungary.

Romania is in the top 5 places for geographical confusions. Foreigners always mistake Bucharest for Budapest.

Even pop and rock stars performing in the capital get confused. Michael Jackson, Iron Maiden, Whitesnake, Lenny Kravitz, and others have all yelled out "Hello, Budapest!" at concerts in Bucharest. Then there's the when 400 Athletic Bilbao football fans who flew to Budapest instead of Bucharest for the Europa League final, despite the tickets to the game having "National Area, Bucharest" on them.

It's not the first time ROM has been nationalistic. Their previous effort won two Grand Prix prizes at Cannes two years ago.

Nike_China.jpgNike's "Just Do It" brand campaign, through W+K Shanghai, calls on the youth in China to get out and enjoy the fun of sports in the summer nights of 2013. Nike official Sina Weibo account @JustDoIt is buzzing up a "7pm wake up call" every night to provides information about Nike sports activities and encouraging massages that inspires the youth to turn the city into their playground.


Hot Wheels goes on safari via O&M Mumbai

Hotwheels Safari series-1.jpgOgilvy & Mather Mumbai has created a poster to promote the Hot Wheels Safari series.
The ad was written and art directed by Pramod Chavan.

Chief Creative Officer: Abhijit Avasthi/Rajiv Rao. Executive Creative Director: Vijay Sawant/Manoj Shetty. Creative Director: Minal Phatak. Art Director: Pramod Chavan. Copywriter: Pramod Chavan. Photographer: Avadhut Hembade. Account team: Ajay Mehta, Konkana Ghosh.

CB-APP-SCREEN-SHOT-1.jpgThe Campaign Brief App and Bestads App - which up to recently  have only been available for iPhones - are now both available for Android phones.

And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.



Kinetic Singapore gives birth to Mini royalty

MiniRoyalty.jpgIt's a boy! If good things come in small packages, what about great things? Kinetic Singapore created this MINI Singapore film to welcome the royal baby the MINI way.

Cresta.jpgThe Cresta Awards, launched in 1993 by Creative Standards International to honor an absolute standard of creative excellence in advertising and marketing communications, have announced the finalists in its 21st annual worldwide competition.

A total of eleven Asian entries have made the finalist stage with Grey Group Indonesia leading the way with 6 shortlists fot Telkom Speedy Monitoring "Plumber" (Newspaper); Telkom Speedy Monitoring "Kids" (Newspaper); P&G Ambipur "Family's Picnic" (Outdoor); P&G Ambipur "Just Married!" (Outdoor); P&G Ambipur "Mr. CEO" (Outdoor); and Kumon Calendar "Daily Fun Math" (Publication Design).

Water is a dumb way to die unless you're a Sony

Water is my friend.jpgOne of Campaign Brief's favourite Hong Kong drip tray spies tipped us off on a new campaign that is currently running on television in Hong Kong.

The creative approach is somewhat familiar.

SUPERHUMANS-2.jpgUnited Kingdom: 4creative has produced a follow-up campaign to their Cannes Grand Prix winning 'Meet the Superhumans' for Channel 4's Paralympics coverage. 

In 'Return of the Superhumans' this weekend's Sainsbury's three-day Anniversary Games is promoted. READ MORE....
Daniel Tao_Ogilvy.jpgClaudia Ma_Ogilvy.jpgOgilvyOne China has promoted two of their senior managers, with Daniel Tao taking on the role of Managing Director of OgilvyOne, Beijing and Claudia Ma named the Vice President of Consulting for OgilvyOne, China.

As OgilvyOne Beijing's General Manager Tao (pictured left) has shown great passion and talent in developing new business leads, cultivating client relationships and improving operational efficiency. As Managing Director Tao will oversee the Beijing office's clients, staff and operations while continuing to strengthen its core competencies in digital, mobile and customer relationship management (CRM).
Duracell_doll.jpgGrey Singapore has released new print work for Duracell Batteries. The campaign points out that with Duracell some toys don't have to die.

Chief Creative Officer: Ali Shabaz. Copywriter: Karn Singh. Art Director: Deng Yingzhi. Head of Art: Tan Giap How. Photographer: Vikram Kushwah. Art Buyer: Iskandar Abdul Kader. Account Supervisors: Fernando Beretta, Ines Etchenique. Advertiser's Supervisor: Stefan Sallandt. Planner: Fernando Beretta. The Rabbit Hole: Evan Lim

DDB Hong Kong ensures there's no buzz at all

westone.jpgDDB Hong Kong create a print campaign for Westone Earphones.

Executive Creative Director:
Jeffry Gamble
Creative Director:
Asawin Phanichwatana
Creative Director:
Nateepat Jaturonrasmi
Jeffry Gamble
Thomas Selby
Art Director:
Asawin Phanichwatana
Art Director:
Nateepat Jaturonrasmi
Annie Tong
Anotai Panmongkol
Somsak Pairew
Illusion Co Ltd

BBDO Guerrero lands FPH corporate task

TonyHarris.jpgBBDO Guerrero has been appointed as the agency-on-record of First Philippine Holdings Corporation (FPH). BBDO Guerrero has created a corporate campaign that will define FPH to various stakeholders, and this communication platform will serve as an over-arching theme across FPH's different subsidiaries.

First Philippine Holdings Corporation manages various businesses - energy and energy services, real estate, industrial parks, construction and manufacturing.  This Lopez Group company pioneers industries and infrastructure that advance national development.

The campaign will appear in print and online as well as informing the recruitment program for FPH amongst the nation's most promising students.

"BBDO managed to convey a real understanding of the values which run so deep in our organization. But more importantly, they were able to portray this in a fresh and imaginative way which will transform the way our stakeholders consider us" said Danny Gozo, FPH Consultant for Corporate Communications.
GarudaIndoLiverpool.jpgGaruda Indonesia, the airline of Indonesia, has joined with English Premier League team Liverpool FC in a global brand marketing campaign which coincides with the team's Asia Tour.

Garuda Indonesia and Liverpool FC have today launched a TVC to be aired in Indonesia, South-East Asia, Europe and Australia.
ads on facebookricki.jpgLondon-based independent digital marketing agency, Greenlight, has polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook ahead of Facebook's Q2 results, due for release today.

No doubt eyes will be fixed on how revenues earned from advertising - mobile in particular, have fared. In the lead up to this, Twitter's Biz Stone has suggested Facebook could earn at least $12bn per year by offering users the option of signing up for an ads-free experience at a cost of $10 per month,  i.e. Facebook could potentially earn three times more revenues from such a service than it reaped from advertising last year ($4.3bn). Stone based this on a minimum of 10% of Facebook's 1.1bn user base 'buying in' to the option.

Lowe Singapore clears up hair-growth myths

Anti_Hairfall_1_Whiskey.jpgClear Anti-Hairfall Shampoo is clinically proven to prevent hair loss. To dramatise this, Lowe Singapore created a series of receding hair typefaces, and used them in copy-driven ads ridiculing unproven hair-growth myths.

Chief Creative Officer:
Dominic Stallard
Executive Creative Director:
Dominic Stallard
Creative Director:
Ang Sheng Jin
Creative Director:
joseph cheong
joseph cheong
Art Director:
Ang Sheng Jin
Art Director:
Alex Tan
Account Director:
Subarna Prabhakar
Agency Producer:
Jacqueline Wong
Richard Wilkinson

Australia: Following a three month tender process which included incumbent M&C Saatchi, the huge Australian retail giant, David Jones, has appointed Whybin\TBWA as its creative and strategic marketing agency - effective 1 September.

Says a spokeswoman for David Jones: "Whybin TBWA will be providing David Jones with fully integrated marketing services including marketing strategy, planning, creative and production. David Jones appreciates and values the three years of support provided by M&C Saatchi and is looking forward to a new approach with one of Australia's most highly regarded agencies."
spirko.jpgCB Exclusive: Creative innovation agency iris Sydney has appointed Mike Spirkovski, a current creative director at Droga5 Sydney, as its new executive creative director. Spirkovski will take up the newly created ECD role in August.

Expanding on the role of former CD Tom Hoskins, who left the agency earlier this month after four years, Spirkoski will report in to regional CEO for iris Asia Pacific, Luke Nathans, who confirms the appointment is part of an ongoing move to bolster its management team as it prepares for more growth and creative success in the Australian market. The agency's current clients include Shell, Adidas, The City of Sydney and Diageo.
Jacobs_Cup_with_plate.jpgMother has been appointed by Mondelēz International as its retained, lead agency for the Jacobs coffee brand globally following a competitive four way pitch. Mother will support the Mondelēz global brand team on strategy and will be responsible for all Jacobs global advertising.
Mother led the pitch with a series of strategic insights based on a strong pedigree in the food and beverage market and the brave creative for which the agency is known. Jacobs is a loved brand across the globe and the team delivered new market intelligence and ideas to build on the brand's heritage in 25 markets worldwide.
Tesco1.jpgTesco2.jpgTescoLoveTV.jpgTesco has taken a wrap around cover of the free commuter paper Metro in its latest 'Love Every Mouthful' campaign via Wieden + Kennedy London.

The 'Love Every Mouthful' campaign kicked off this week and according to Wieden + Kennedy this is much more than just a marketing campaign, this is Tesco demonstrating its true passion for food.

It's a key chapter in Tesco's mission to reconnect with the core of the brand and use its influence to help us as a nation to fall in love with food again. Every crunch, every slurp, every scoop and every squeeze of it. A 60 second spot kicked off the campaign


Kit Kat uses bespoke technology to create art

kitkat1.jpgTo showcase the power of a Kit Kat break JWT Singapore and Nestle are wiring up students with headsets that track their brainwaves while they eat a Kit Kat bar, and then generates a unique piece of art that reflects their state of mind.

The "Break Art by Kit Kat" campaign, which is travelling to campuses across Singapore over a seven week period via Break Art Live!, combines an EEG neuroband, which gauges relaxation levels, and a bespoke software program created by JWT that generates art that's individual to each person's brain activity.
Nazneen_Saifuddin.jpgThe Integer Group, has appointed Nazneen Saifuddin as the new Group Creative Director. She will be reporting to Parixit Bhattachraya, Chief Creative Officer at TBWA\India.

Bhattacharya said, "Nazneen's expertise in designing effective shopper experiences is exactly what TBWA needed considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication. With Saifuddin leading the creative charge at Integer, our clients now have an unfair advantage."
Saifuddin joins The Integer Group from Kuwait where she worked as an architect and a creative director, specializing in spatial, technical and concept design. She has played a strategic role in strengthening the creative expertise of organizations such as GECDAR, Al Arqum Establishment, SSH, Al Jazera Consultants, amongst others, where she has worked on projects such as the shopper experience maximization for Soor Petroleum retail points, The Radisson Blu, thecakeshop.in amongst others.
keysave one.jpgBelgium's DVV Insurance, via Happiness Brussels, has come up with a great idea for people who always lose their keys.

Customers can 3D scan their keys and save them on a secure server.

So when they lose the key, they can simple access the server and download the 3D printable file of the key and get it printed out.

SLURPNAZ.jpgOgilvy Mumbai does a heart-warming story to launch diamond gifts from Nazraana. While traditionally most diamond stories are about man-woman love, they have decided to widen the horizon of gifting diamonds.

The commercial shows a pre-wedding meet of families where the groom-to-be is gifting diamond jewellery to the girl's family and in the process they discover qualities about him that are as precious as a diamond. The commercial is directed by Vivek Kakkad of Curious films.

Screen Shot 2013-07-23 at 7.44.08 PM.jpgCocaCola1.jpgGlobal: Coca-Cola Music is a teen-focused platform that provides  a foundation and consistent voice for the brand's global music programs. To ensure a consistent look and feel for Coca-Cola Music, Coca-Cola partnered with the Wieden+Kennedy Amsterdam Design studio to create a new visual identity that is dynamic and brings to life the visual expression of the brand's music identity.

The result is an identity that can reinvent itself time and time again and serve a multitude of Coca-Cola Music events and programs across different markets. This is the first Coca-Cola VIS to embrace digital technology and motion. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create dynamic sound signatures. The app is built around the iconic contour bottle and generates bubbles that emanate from the bottle as if they were sound waves.

TEA.jpgTo promote a new series of herbal tea drink "ZHI JUE" (intuition), Uni-President has recently launched its integrated marketing campaign, using a fun and interactive online video and a digital communication program to create awareness and raise the sales of the product.

The campaign will run from 1st July to 31st August 2013 through in-store displays, as well as digital platforms, including micro-advertising and interactive activities on Youku and PPTV and "Roselle god is coming" video-sharing promos.

COKE-1.jpgAustralia: Coca-Cola South Pacific will air a television announcement tonight outlining commitments for for its pack sizes, products, labelling and community initiatives the first time on major networks across the country.

The announcement will address the issue of obesity and the actions the company is taking as well as highlight that all kilojoules count in managing weight, including those in Coca-Cola. This will be supported by advertising in print and online media.

fiona-adler.jpgBusiness review expert and founder of business review website, WOMO.com.au has launched seven tips on how businesses can manage online reviews and feedback.

Says Adler: "In an era where customers feel empowered and have reviewing platforms at their fingertips, even the best business can be face the brunt of a disgruntled customer. Learning how to minimise the consequences of less than positive reviews, and turn them on their head to work in your favour, is the key to effective reputation management."

With her finger on the pulse of what consumers are seeking from businesses, Adler has created an online forum so popular it attracts a customer review every five minutes, adding to its 300,000+ reviews daily, making her an expert in managing reputations online.
baa.jpgBritish Airways has launched an innovative digital platform called 'Picture Your Holiday' via BBH London which makes holiday planning simple and fun.

Based on the insight that holiday planning starts with your imagination, the platform is designed to be a visual and social experience that reflects British Airways' new free and personal service.

LOUISE.jpgLouise Au has been appointed as Director of M&A and Integration at Aegis Media China.  Based in Shanghai, Au will oversee and manage Aegis Media China's M&A activities to ensure smooth integrations by efficiently engaging all the relevant stakeholders. Au (pictured) will report directly to Kym Pfitzner, Chief Operating Officer of Aegis Media China.

"Over the past few years, Aegis Media has acquired some leading digital agencies in China such as Catchstone, OMP and WonderAd. We will continue our local M&A strategies to further expand our service scale and capabilities, and reinforce our leadership position in the market especially in the digital arena. Louise's appointment reflects our determination of sustainable business growth and expansion in China. We believe her extensive experience in M&A and integrations will bring significant value to support the group's overall development," said KF Lee, CEO of Aegis Media Greater China.

The precious sound of Hermès Silver Collection

SILVERSOUND2.jpgWhat if silver had a sound? It is with this simple idea that DAN Paris, part of the TBWA network, orchestrated the ad "The Sound of Hermès Silver".

Pieces of the new Hermès collection were placed on 16 metallic turntables, each propelled by an intricately designed cogs mechanism. Lasers scanned the jewellery and triggered a sound, to finally compose an experimental symphony.


Mike Sutcliffe joins Arcade Singapore as ECD

Mike Sutcliffe.jpgArcade Singapore has announced the hiring of Mike Sutcliffe as Executive Creative Director, moving from his position as Chief Creative Officer of POSSIBLE in Singapore.

Sutcliffe (left) has over 30 years experience in the business, having started as a junior writer at JWT in London. He's since spent time as a Creative Director in Thailand, Singapore and Australia, working for JWT, Wunderman, Ogilvy and POSSIBLE.

He will work alongside founders Matt Cullen, Gary Tranter and Mark Taylor, whom he previously worked with at Ogilvy & Mather Singapore. Arcade clients included Unilever and Google.

Cream wins a place on the Unilever roster

Brenden Arnold.jpgCREAM Communications Group has secured a
place on the Unilever (Cambodia) creative agency roster after wining a competitive pitch for oral hygiene brand, Close Up.

Advertising Agency Cream, which launched six months ago, is tasked to develop a new multifaceted campaign to strengthen Close Up in the Kingdom of Cambodia.

"CREAM presented unique and compelling thinking, we're genuinely looking forward to working with them - they offered a fresh perspective to engage with the target consumers", said Maks Mukundan, Managing Director of Unilever Indochina.

Dentsu Media scores new wins in Indonesia

Thumbnail image for Dick van Motman.jpgDentsu Network/Asia today announced the recent addition of Novell Pharmaceutical Laboratories and Calpis Indonesia in the rapidly growing portfolio of its subsidiary Dentsu Media Indonesia. The joint billings from these two new accounts are well over US$3.57 million.

Commenting on the wins, Dick van Motman (left), Chairman and CEO, Dentsu Network/Asia said, "We are pleased to be chosen as the agency partner of Novell Pharmaceutical Laboratories and Calpis Indonesia. The Indonesian market is primed for high-growth fueled by industries such as healthcare and food & beverage. We're very excited to bring Dentsu's creative mark to help these two successful enterprises boost market share."

Winning the Novell Pharmaceutical Laboratories account has enriched Dentsu Media Indonesia's client portfolio. Dentsu Media is entrusted with developing media strategy, planning and implementation for some of the company's new brands.

For Calpis Indonesia, Dentsu aims to strengthen brand awareness for milk-based drink CALPICO. Manufactured entirely in Indonesia, CALPICO has become increasingly popular as a drink and food ingredient.
YellABestads.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Anthony Yell, executive vice president and executive creative director of MRM East including New York, Princeton and Detroit.


Carling congratulates Will & Kate in topical spot

Carling-1.jpgAs the UK's no.1 beer brand and an iconic British brand to boot Carling is excited about the birth of a future king.

To celebrate this momentous occasion they've released an exclusive online spot featuring the Carling guys Dylan & Jon getting things ready for the arrival of the Royal baby.


Muji lets you discover your family on holiday

Muji.jpgParty Tokyo has teamed with the Muji retailer and Japanese airline ANA to create this cutting edge "Muji to Go" campaign. One family has a chance to win a trip to anywhere in the world. Before they fly they will be 3D full body scanned at the airport and they will receive their 3D figures of themselves at their destination.

Customers in branches in Tokyo and Osaka, as well as Shanghai and New York will be able to enter a competition to have their family turned into miniature 3D models. Ten winners will be scanned in-store and receive the models three months later.


The London International Awards has announced their final entry deadline. All entrants to LIA must register via the LIA website by 31st July, 2013 with the final entry deadline being August 2nd.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013.

This year's jury presidents include Mark Tutssel (Leo Burnett Worldwide), Amir Kassaei (DDB Worldwide), Tham Khai Meng (Ogilvy & Mather Worldwide), Nick Law (R/GA USA), Tony Granger (Y&R Worldwide) and Chris Smith (The Richards Group, USA).

See LIA website for details.
RedTouchMedia9939.jpgUS digital entertainment content and location-based technology firm Red Touch Media has committed to establishing Australia as its Asia-Pacific hub to further expand its global footprint.

Headed by founder and CEO Wayne Scholes, Red Touch Media's executive team has arrived in Australia to establish relationships with retailers, marketers, advertisers, content creators, producers and select media players.

Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

Do what's best for the company VS.
Do what's best for you

The only reason we're given a job in an agency is to contribute to what's in their interest, yet the only reason we accept it is because of what taking that position means to our own. For some reason, "self-serving" individuals are seen in negative light, but the thing is, when it comes down to it, we all are, and the only reason it's more apparent in some is because the company and their interests are misaligned. I think it comes down to finding a place that wants what you want for yourself, because those interests are aligned with theirs. That's the point of interviewing, and asking questions, right?
Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.

JKR Asia creates identity for Unilever Four Acre

Four Acres Master Logo.jpgStrategic design consultancy jkr have designed the identity for a prestigious new management training facility for Unilever in Singapore.

With the name 'Four Acres', the Singapore campus is only the second of its kind in the world for Unilever and the first outside of the UK. Since 1954, Unilever has developed its leaders from across the world in Kingston in the UK.

The Four Acres logo uses selected icons from within the Unilever brand marque and arranges them in the form of a tree, an allusion to the 'tree of knowledge' and the themes of learning, development and growth that are central to the Four Acres experience.
MAZDA-1.jpgBy Simon Veksner
Head of Ideas.
Naked Communications Australia

I've always been perplexed by ads like this new global spot for the Mazda 3.

Clearly it's an extremely bad ad, in the sense that it will not perform well by any of the common metrics such as recall, persuasion, or effect on brand perception scores.

But what confuses me is that it is not a bad ad in the sense that it was trying to be good, and failed. It isn't even trying to be good. READ ON...
Heineken_20[1].jpgHere's a great idea you are definitely going to see at the award shows. Heineken has extended its recently launched global "Voyage" campaign via Wieden + Kennedy Amsterdam with the launch of a new travel experiment 'Departure Roulette', via Wieden + Kennedy NY and as a result has created buzz across JFK airport. 

This experiment had one goal; a passenger would press a red button and change their destination for a trip to an exotic location. An experiment that puts you in the hot seat for an opportunity of a lifetime.  

Fathers_Day_01.jpgStardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi.

M&C Saatchi has won the chemical company BASF's international corporate advertising account.

The agency will co-ordinate a fully integrated corporate campaign across key markets - North America, Brazil, Asia Pacific and Europe - and will extend and develop the 'We create chemistry' campaign originated by Wieden & Kennedy.
Says Carrie Hindmarsh, M&C Saatchi London's CEO: "We are absolutely thrilled to have won such a prestigious and significant piece of business."   
HappiestMeal.jpgA group of inspired youths from Creative Juice Kuala Lumpur made good out of the Minion Toy storm that has hit Malaysia recently by organising over 200 meals shared to the needy in less than a day.

While others saw only the McDonald's Happy Meal craze, Creative Juice designer, Lee Xin Yi and her team saw an idea in the "Happiest Meal" to turn frowns into smiles by collecting excess meals purchased by the public and delivering it to those who truly needed them. The Minion Toy craze in Malaysia has seen people buying the Happy Meal promotion just for the Minion Toy that is included, and then throwing away the actual meal. With McDonald's outlets limiting the public to a Minion toy per Happy Meal, outlets across the country have been struggling to cope with the recent craze. Social media sites have exploded with videos and photos of Malaysians queuing from midnight to sunrise for a piece of the latest Happy Meal toy.
John Zeigler.jpgJohn Zeigler the Chairman & CEO of DDB Group Asia Pacific, India & Japan was named Global Marketer of the Year at this year's Academy of Marketing Science World Marketing Congress (WMC) held in Melbourne yesterday.

Zeigler is only the third Australian-born marketing practitioner to be honoured by the Academy since it was established in 1971. The 16th biennial Academy of Marketing Science World Marketing Congress brought together 375 of the world's leading marketing academics and researchers.

Barry J. Babin, & Joseph F Hair Jr, Joint Chairs of the AMS Board of Governors, said: "The AMS Global Marketer Award is reserved for individuals who have distinguished themselves in the practice of marketing.  As part of our selection criteria, the recipient will have demonstrated his/her accomplishments through their actions and statements, and will have at all times acted with integrity and high ethical standards. As an award winner, John has demonstrated throughout his career his support and appreciation of the role of marketing and its contribution to global business development. On behalf of the AMS Board of Governors and all AMS Fellows, we would like to congratulate John on his achievements and on being named AMS Global Marketer 2013."
CannesThroughTheLineCB.jpgThe Cannes Lions International Festival of Creativity has released a documentary which celebrates its 60th anniversary via global brand experience agency Jack Morton Worldwide.

The film is designed to capture the unique experience that is Cannes Lions and what it means for the global creative community when it comes together for this brief but intense period.  The festival is renowned for attracting some of the world's most respected and celebrated creative minds and in this, its 60th anniversary year it is particularly expected to do so.


M&C Saatchi Singapore lands Bank of Singapore

Tanuj Philip Photograph.jpgM&C Saatchi Singapore has pulled off a nice coup being appointed to the Bank of Singapore business, previously with Y&R.

The objective of Bank of Singapore's brand and marketing programme is to reach out and tap the vast potential of high net-worth individuals in Asia. The scope of work covers campaigns which will be delivered across various mediums including TV, print, digital, direct marketing and related collaterals.

Bank of Singapore is a wholly owned subsidiary of OCBC Bank. In a short span of three years since its inception, Bank of Singapore has grown rapidly and is now close to doubling its assets under management (AUM) to US46 billion. Its positive growth is a good indicator of the opportunities that abound for Asian-based private banks.

VIP Industries packs their bags for McCann India

Sudip Ghose.jpgMcCann Erickson Mumbai has been appointed to the VIP Industries luggage manufacturer account.

The company also said that it is currently scouting for a creative partner for its Skybags brand.  The business has moved both its brands - VIP and Skybags - from its incumbent agency Ogilvy and Mather.

Commenting on the development, Sudip Ghose (left), Vice President, Marketing- VIP Industries said, "We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. "

Prasoon Joshi, executive chairman and CEO McCann Worldgroup said, "VIP is among India's most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship." 

The new Nissan Micra plays hard for TBWA\India

NissanMicra.jpgA new campaign from TBWA\India called 'Tag on Wheels' has been released to promote the Nissan Micra's Continuously Variable Transmission (CVT) gearbox capabilities.

Set against the picturesque backdrop of Jaisalmer, the commercial features four cars playing a game of tag. The game takes the viewer through the winding lanes of the fort-city, palaces and ruins establishing the Nissan Micra as a tough car and introduces the key features of the car in a very non-intrusive yet effective manner. Shot over three days, one of the country's top car stunt drivers was consulted to make sure the car's true capabilities were captured.


Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

Assimilate VS. Do your own thing
I was once in this interview at an agency where the interviewer told me they liked me because I was different, but wanted me to assimilate. Which makes as much sense to me as going out with a "bad boy" with the intention of making him into everything but that. On the other hand, I do understand that if your role within an agency is disruptive to the culture, you can't expect to last long. I think the sweet spot is somewhere in the middle: integration. Being able to be in a place where you can be you, amongst other people who are being them, all with something in common--a lust for great work. Yes. Double-checked with myself. That's the way I look at it.
Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.
_SteveAndDan.jpgAustralia: DDB Sydney has today announced the appointment of internationally awarded creative group heads, Steve Hall (left) and Dan Seager (right), who will work primarily across the Volkswagen business.

After first teaming up in 2003 at DDB London, Hall and Seager have already gained valuable experience working on Volkswagen, winning gold at Cannes for their "See Film Differently" campaign.
Shirin_Johari.jpgTBWA\India today has appointed Shirin Johari joins the agency as Creative Director at the Mumbai office.

Johari (left) began her career in 2005 with JWT, and has also worked at Ogilvy, Creativeland Asia and DDB Mudra. Over the past eight years, she has worked with several leading clients such as HSBC, Vodafone, Emirates, Parle Agro, Frooti, Baileys, TopGear and Volkswagen. Johari has won over 30 national and international awards for various campaigns, the two most recent being Gold and Bronze in the Design category at the 2013 Cannes Lions International Festival of Creativity for 'The Hinglish Project'.
F-V78237832.jpgAward-winning director Mark Albiston from directorial collaboration Mark & Louis has partnered with Vietnamese agency Phibious Ho Chi Minh City to create a heartwarming new spot for Franco-Vietnamese Hospital. 

Entitled "If It Wasn't For You", the piece couples evocative vignettes with an intimate voiceover in which a young woman thanks not only the doctor who saved her life, but also the countless people who helped provide the standards, education, and resources necessary to do so. The result is an emotionally stirring piece that reminds us that behind every hero are a thousand other heroes whose quiet contributions help make life-saving change possible.


Marketing budget stands still in Asia Pacific

Graph1.jpgPositive sentiment among marketers weakened in July, according to the latest data from Warc's Global Marketing Index.

July's index of global marketing budgets stands at 51.5, indicative of modest growth. However, the Americas was the only region to contribute to net growth, recording a strong index value of 55.5.

Having enjoyed five months of budget increases, Asia Pacific's marketing index fell 5.5 points in July, to 50.0. Europe's index improved slightly from 48.3 to 49.7.

enter_chimera_header.jpgCannes Chimera in partnership with the Bill and Melinda Gates Foundation has announced the new brief for the 2013 Challenge - 'Lead the fight against extreme poverty', with entries now open until Monday, September 30th, 2013.

It's not often you get the chance to help solve one of the world's most pressing issues but the Cannes Chimera Initiative gives creatives the opportunity to do just that.

Antlers.jpgStop buying.
Stop supporting.
Stop killing.
That's the message in this Wildlife Friend Foundation Thailand campaign from Cheil Thailand.

Creative Director:
Kittinai Wongsuwan
Executive Creative Director:
Yutthana Aswajesdakul
Art Director:
Trairong kongthai
Art Director:
Kawis Kitikul
Yutthana Aswajesdakul
Kittinai Wongsuwan

JeremyPaul.jpgOmnicom Media Group (OMG), Asia Pacific today is to merge its branded content and sponsorship unit, FUSE, with its ideation hothouse Ignition Factory under the FUSE brand, to create a one-stop shop focused on strategy and building brand assets in owned and earned platforms and integrating these with paid media. In its enhanced capacity, FUSE will be led by Jeremy Paul (pictured), previously Managing Partner of Ignition Factory. FUSE in Asia Pacific will specialise in branded content, sponsorship, experiential, celebrity management, in-store and social media activity which attract and retain customers.

Spikes Asia makes changes to special awards

SpikesAsia_2013Logo.jpgThe Spikes Asia Festival of Creativity is introducing some changes to the contribution of points required to calculate the Agency of the Year and the Spikes Palm awards.

The Agency of the Year Award is given to an agency that obtains the highest number of points scored for shortlisted and winning entries in all entry sections except Media. In previous years, this award only considered points from Film, Film Craft, Print, Print & Poster Craft, Radio and Outdoor. This change reflects the growing importance for agencies to span all disciplines and in particular the digital channels.
Yuri.jpgiStockphoto, the web's original resource for royalty-free stock images, media and design elements, has announced its largest ever exclusive content partnership deal, with the world's top-selling stock photographer, Yuri Arcurs.

Thousands of files from the Arcurs Collection of photo, video, audio and vector elements are available on iStockphoto with more than 85,000 expected to be available later this year. The Arcurs Collection builds on the growing library of millions of hand-picked, curated and edited photos, illustrations, vectors and videos, as well as audio from Getty Images, a global leader in digital content.
Naked-logo.jpgAustralia: The Australian Labor Party has sacked Naked Communications after it has been caught offering ''exclusive'' interviews with Prime Minister Kevin Rudd in exchange for free pro-Labor advertising and editorial on youth websites, reports leading Australian newspaper Sydney Morning Herald.

According to the SMH, the deal, which also encouraged journalists to produce ''entertaining content on the theme of the inadequacy of the Liberal NBN plan'', had been rejected on ethical grounds by Fairfax Media's popular culture website, TheVine. The ad agency has been sacked on the orders of Kevin Rudd.
New Zealand: Telecom New Zealand has brought its new high-speed Ultra Broadband range to market in full force, with the launch of its newest ad campaign via Saatchi & Saatchi New Zealand.

The 60" spot, titled Waiting is Over, speaks to New Zealanders' most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband.

ASHADI-1.jpgAustralia: After three and a half years as JWT national creative director digital Ashadi Hopper has called it quits for new opportunities, yet to be revealed.

Hopper told CB: "After 3.5 years driving digital creativity and business opportunities at JWT, I've decided the time was right to seek out a new challenge.

"There's no doubt the JWT I leave behind is a very different JWT to the one I joined and I'm proud to have played a part in the change and growth here."

Prior to joining JWT, Hopper was instrumental in the success of two startups, including the highly lauded digital agency Hyro, where as creative director, he propelled the agency to international success with back to back Cannes Cyber Lions.

In 2004, he was part of the management team that established the Sydney office of the WPP owned agency network RMG Connect where he served as creative director, digital & direct securing the Vodafone and Procter & Gamble digital business.
1370353465_DavidPuttnam.jpgEntries for the 51st Kinsale Sharks International Creative Festival are now open with the closing date for entries set for Friday, August 2, 2013.

The Festival that has inspired creative thinking for over half a century is now open for entries and delegate bookings. The 51st staging of the Sharks takes place in Kinsale, Co. Cork, Ireland from September 12th to 15th.

Log on to www.kinsalesharks.com and get your entries and delegate passes now. For any assistance just email tara@kinsalesharks.com.
33e5992.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Steve Coll, executive creative director at Havas Worldwide, Sydney.

CB-APP-SCREEN-SHOT-1.jpgThe Campaign Brief App and Bestads App - which up to recently  have only been available for iPhones - are now both available for Android phones.

And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.


GuyBarke.jpg Isobar today announced the appointment of Guy Barke as Integrated Business Director. Based in Singapore and reporting to Chris Ryan, Executive Director - International Clients, Isobar APAC, Barke will lead the development of the agency's regional business with a specific focus on P&G, and as a key member of Isobar's senior regional management team.

Barke's appointment is part of Isobar's ongoing mission to hire pioneering senior talents from varied backgrounds, which is driven by the convergence of the traditional and digital world. This follows the agency's recent appointments of Graham Kelly as Regional Executive Creative Director, Isobar APAC and Liberty Hsu as Executive Creative Director, wwwins Isobar Taiwan.

"Guy has an excellent track record in consumer goods and a number of years' experience working alongside P&G. He brings with him a level of maturity in business and brand thinking that will help strengthen Isobar's growing partnership with P&G across the region, and continue to drive integrated business solutions for our client," said Ryan.
356b1b91a21d761bf5fa7becab8558c4.jpgOne Show has announced that Rei Inamoto, chief creative officer and vice president at AKQA, New York as the 2014 One Show Interactive jury chair.

The deadline to enter One Show Interactive's first quarter of 2014 is approaching fast. The digital world changes so quickly, don't let your work be left in the dust.

Entering The One Show Interactive awards each quarter ensures:
    • That your work is judged while it's fresh and your campaign still has full momentum
    • Instant recognition for having been "first to market" on a new idea or technology
    • Additional exposure in our online showcase
    • Work is judged in smaller batches so judges devote more time to each entry

Click here for more info on entering.

Global design agency jkr opens in Singapore

Andy-Knowles.jpgJkr, the strategic design consultancy known for shaping the success of brands such as Molton Brown, Budweiser, M&Ms and Bacardi, has opened its doors in Singapore. Since its inception in 1990, jkr has helped consumer brands harness the power of design, producing world-class work for global companies such as Unilever, AB InBev, Mars Inc and Mondelez.

Still an independent agency, jkr already have offices in London and New York.

Emily Kousah, who's worked for jkr in London for over 14 years and is now Managing Partner in Singapore, says: "It's great to be here. There's a real appetite from clients for jkr thinking and design. Our Brand First design philosophy is not geographically constrained. Fundamentally, we mine for the things that make brands special, then express them through charismatic design to help them get noticed and chosen."
Thumbnail image for HAIR2.jpgTo demonstrate the deep conditioning power of Unilever's Cream Silk Hair Fall Defense conditioner JWT Singapore and JWT Manila created the world's first human hair quartet, staging a one-of-a-kind violin concert played using bows made from human hair.

The campaign marks a unique departure from traditional hair product ads that rely on tried and familiar visuals of a model tossing, brushing or tugging her luxurious mane to demonstrate the product's benefits. JWT wanted to bring to life the promise of strong hair in an entertaining, engaging manner that hadn't been seen before.

Heineken_07.JPGHeineken_20[1].JPGChristopher Columbus did it. Marco Polo tried it. Who is willing to take a leap of faith and alter their travel plans for a trip to the unknown? Heineken's global campaign "Voyage" (created by Wieden + Kennedy Amsterdam), has arrived in the U.S. with the debut of a new television commercial "The Voyage", and travel experiment - Departure Roulette (the latter created by W+K New York).

This omni-channel campaign drops men from across the world into remote global locations, challenges them to become legendary travelers, and shares the stories of their experience.

Travelers 25 years of age or older arriving at JFK Terminal 8 with tickets and passports in-hand will have the bold opportunity to enter a game of Departure Roulette and change their destination for a trip to an exotic location with the press of a button. The twist? They must be willing to drop their existing travel plans and immediately board a plane to the unknown.
Chris Steedman.jpgHighly regarded mobile marketing specialist Chris Steedman has relocated from M&C Saatchi Mobile's London HQ to Sydney to drive the business into Australia and Asia Pacific.
Steedman brings a wealth of experience to the newly created role of managing director Asia Pacific, M&C Saatchi Mobile.
He will head up the operation which has been building momentum since its launch in October 2012 by providing specialist mobile advertising strategy for the likes of David Jones and Masters.

Record entries to Singapore Crowbar Awards

Crowbar2013.jpgA total of 915 entries have been submitted to this year's Singapore Crowbar Awards. This is an increase of 14% over the preceding year with large increases from international markets.

This year, there is a tripling of entries from foreign institutions from Australia, New Zealand, USA, United Kingdom, China, Malaysia and Indonesia. This is testimony of the growing importance and influence The Crowbar has on institutions. The Awards also attracted new entrants from Singapore such as Glasgow School of Art, 3D Sense Media School & City College.

Organized by The Association of Accredited Advertising Agents Singapore and since its inception in 2001, The Crowbar has evolved from a local one-day awards event to a yearlong program consisting of a 24 Hour Advertising Challenge, Crowbar Marketing Challenge, Winners' Workshop, an Awards Show and Crowbar Shine, a career development program. The Crowbar program is well supported by the creative industry, institutions of higher education and brands who participate as sponsors.
Dennis Lam.jpgJWT Hong Kong has promoted Dennis Lam to General Manager and Mark Webster to the role of non-executive Chairman for the agency.

Lam (left), who most recently held the senior role of Director of Client Service, has spent over seven years with JWT Hong Kong. During his tenure, he has worked on a range of accounts, including HSBC, Nikon, Nokia, Nestle and dENiZEN.   Lam will report directly to Doctoroff in his new role.  Webster, who is based in Hong Kong, led JWT's operations in Ho Chi Minh City, Manila, Bangkok and Tokyo over the last 15 years, and is one of the Asia's most seasoned industry professionals.

"Dennis' passion for client satisfaction, delivered through uncommon resourcefulness, is peerless.  He is a win-win guy who instinctively knows how to pull together a team.  As Dennis assumes the reins of command, he is also eager to strengthen a unique product offering, one rooted in media-neutrality and digital accountability and engineered for Hong Kong, perhaps the most demanding and results-driven environments in Asia," said JWT Asia Pacific CEO Tom Doctoroff.  "And as the office transitions to the future I am confident Mark's robust experience will be invaluable to Dennis and the team."
AIA2.jpgAIA Group launches a new brand campaign created by TBWA\Hong Kong to communicate its new positioning as 'The Real Life Company'.

"Our new brand position speaks to our deep understanding of our customer's lives, our appreciation of how life in Asia is constantly changing and our awareness that customers want pragmatic advice and support to help them meet life head-on. We believe that, as 'The Real Life Company', AIA is well placed to deliver this support," says Paul Groves, Executive Vice President and Group Chief Marketing Officer, AIA Group.

TG_03.jpgFilm Construction Sydney has lured renowned Director Chris Godfrey to joined the roster bringing his VFX genius and vast experience as a character driven, visual effects innovator.

Godfrey's extraordinary talent for taking VFX to a whole new realm is grounded in decades of award winning directing, editing, animation, compositing and design.

Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

Have a style Vs. Your style is not the brief
A friend once described this to me as the difference between Kevin Bacon and Brad.  Kevin will always be Kevin, kevinating any role he takes on. Whereas, Brad squishes his bradiness deep down, and becomes the character he needs to become. As a Creative Person, I have my own approach, filter, sensibilities and taste. Which means there's something about everything I've worked on that feels me-ish. But that doesn't mean that I want all my work to sound or look the same. So each week, as an exercise, I try to write something (non-advertising related) that can't be traced back to me. I do this because I want to be Brad. But maybe you don't. I'm told there are jobs for people who are fucking great at doing their one thing. I guess the danger comes in thinking that could be you.

Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.
Kam Fan sml.jpegThe HK4As' Kam Fan Awards theme this year is "No Excuses" to inspire the relentless can-do spirit of Hong Kong.

In tough times, it's easy to make excuses but the cream will always rise to the top. So don't let any excuses get in the way! Participate in the 2013 Kam Fam and submit your entries now.


Leagas Delaney frames Dusmin Optical's Vision

Herbert.jpgLeagas Delaney Shanghai has launched a new campaign for Dusmin Optical, China's largest exporter of high-end eyeglass frames

Wesley.jpgThe challenge was to promote a full range of styles. The idea focused on the benefit of different eyeglass frames giving the world a different view of you.

Estella.jpgThe campaign will run in foreign markets. 

Dinnerware that makes you eat less

Halved.jpgHere's an idea from the creative team at iris Worldwide, Jakarta that forces you to drink and eat half of all your meals.

Fajar Kurnia, Jeremy Chia, Jo Djauhari have come up with this novelty idea called Halved and have started a Kickstarter page to raise money to make it happen.

Halved is exactly what it is- a ceramic plate, mug and bowl set that has been halved to cut down on portion sizes. It comes in 5 colours - green, blue, yellow, white and brown.
BBH-EDB.jpgBBH Asia Pacific and Singapore's Economic Development Board (EDB) have launched a strategy attachment and training programme that is offering three training places in Brand Strategy and Planning within the field of advertising and marketing.

The Strategic Attachment and Training (STRAT) programme is an initiative supported by the EDB to build up key manpower capabilities in Singapore's workforce for emerging sectors and activities, through overseas attachment and training with leading companies.

BBH is initially offering three training places for aspiring professionals in Brand Strategy and Planning.

Under this programme, candidates will begin their foundational training at BBH Asia Pacific (Singapore) and complete training in BBH London over a period of 12 months of applied training and attachment.

Applications close on 19 July 2013. Training is scheduled to commence in September 2013. The grant is open to Singapore citizens and Permanent Residents of Singapore.

For application and more information please see the website.

PHD appoints account lead for Unilever

Mila Collado.jpgPHD Singapore has appointed Mila Collado as Senior Director on the Unilever Global Communications Planning account. In her new role, Collado will lead strategy for brands in hair and beauty care with a focus on account management, strategy development and building a stronger product for Unilever. Collado joins a 10-member team set up to manage Unilever's global communications planning account out of Singapore, one of the two hubs for servicing the business, the other being a 30-member strong team in the UK.

Collado (left) has over 10 years of media experience, leading large international accounts with a focus on the FMCG sector. Prior to PHD, Collado was with Starcom Media Vest China as Associate Planning Director on another big FMCG account. Working across 4 markets - Philippines, Dubai, China, Singapore - Collado has worked with the Vivaki group for close to a decade, building her expertise in account management, development, and delivering award winning campaigns.
Energy BBDO - Time Out 1.jpgEnergy BBDO Shanghai has created a memorable way to promote the local version of the internationally-renowned magazine, Time Out. They purposely "lost" Time Out Shanghai's cell phone.

The phone was placed on a random street in Shanghai, available for any passer-by to pick up. Once someone did, they received a text message: "Get in the London cab that just pulled up."

Tri Service - Mobile Medic-thumb-400x283-88151.jpgAustralia: GPY&R Melbourne took out three awards including the prestigious 'Best in Show' for its "Mobile Medic" campaign developed for Defence Force Recruiting at the Australian IAB Awards ceremony held at the Star Event Centre in Sydney last night.

The 'Mobile Medic' campaign was also named the winner of the Mobile Platform or App category, while its 'Cocktail Revolution HQ' campaign developed for Schweppes Australia won the Brand Destination Site category. GPY&R Melbourne was one of seven agencies who scooped awards last night.
Droga-new.jpgCreative agency Droga5, which has offices in New York, London and Sydney, today announced that William Morris Endeavor (WME), one of the world's preeminent entertainment companies, will acquire a minority stake in the agency - believed to be 49% and worth in excess of $220m.

"Droga5 has always endeavored to be the most influential creative agency in the business, with ideas that move our clients and our industry forward," said David Droga (left) founder and creative chairman, Droga5.

"This partnership will exponentially accelerate our ability to realize that ambition."

This investment will grant Droga5 unique access to WME's unrivaled resources and relationships across the global entertainment industry, as well as its growing portfolio of assets in the technology, media and marketing sectors.
Thumbnail image for createforchange.jpgToday, Hyper Island announces the first three speakers to the Create for Change Conference, taking place later on this year. Keynote speakers will be David Erixon, co-founder of Hyper Island, Lisa Lindström, CEO at digital agency Doberman and Mark Stevenson, entrepreneur, author and expert on global trends and innovations. The three will elaborate their thoughts on thriving businesses, share
experiences, raise questions and discuss with conference participants.

QueenslandQantasCB872387.jpgAustralia: The Queensland Government and Qantas yesterday signed a $12 million cooperative marketing agreement to promote the State's tourism destinations to the world.

Jann Stuckey, minister for tourism, major events, small business and the Commonwealth Games said the new three-year agreement more than doubled the value of current joint marketing activities undertaken by Qantas and Tourism and Events Queensland (TEQ).

The London International Awards has extended their deadline for entries to Monday, 15th July 2013. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013

See LIA website for details.

Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

You should always have an opinion
VS. Don't swing your dick around

Particularly apt that I don't know what else to write about today. I could force myself to say something, but I don't want to waste space on dross, so I'll leave you with this: _________________________ _______________________ ___________________ ________ __________________ ________________ _________________ ________ ______ ________________________________________________________ ____________ _____________ _______________________________________________________________ __________________ _________________________ ______________________________ _________________ ________________ ____________________ ________________ _Hope you're having a lovely day!

Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.
Lanterns.jpgOgilvy & Mather Hong Kong has today launched a digital advertising campaign for the opening of Shangri-La's new flagship hotel in Istanbul. The ads will air across multiple digital channels, such as YouTube, across Europe, Russia and the Middle-East.

The campaign features images and video footage from the hotel's opening ceremony in May, which saw two thousand lanterns float across the Istanbul Strait. Three hundred guests released the lanterns on the Asia side of the Bosphorus, and watched as they crossed the threshold into Europe.


Fuzz Wax Bar's 'Street Waxing' stunt in Toronto

fuzzwaxbar7.jpgSmoother skin prevailed last week as Fuzz Wax Bar brought 'Street Waxing' to Toronto. And the project, developed by Fuzz' partner agency Lowe Roche, is fast becoming one of the most talked about stunts of the summer.

The Fuzz Wax Bar team wanted to show weekend festivalgoers that waxing is worth it. Onlookers were invited to tear a wax-strip off a male model, covered quite literally from head to toe. As more and more people pulled wax-strips from his body, he was left hairless - and completely 'exposed' - in the Toronto streets.

SimonMcCruddenBMF.jpgAustralia: BMF Sydney has appointed Simon McCrudden (left) as executive planning director and promoted David Hartmann to planning director of the Sydney office.

McCrudden will work across the agency's two offices to oversee BMF's strategic output for clients such as ALDI, Lion and MLA.

McCrudden has been with BMF for five years and prior to joining the agency he was a planner with Wieden + Kennedy London and DLKW Lowe.
2f7c58c.jpgToday, The AD Club of New York and Google announced the winner of the Young Innovators Award, and $5,000 prize. Nelson Rayner (left) a 28-year-old digital creative freelancer and social entrepreneur, was selected for his application called Donate Your Desktop.

The Award celebrates excellence and forward thinking among the fresh, young minds of the Advertising, Marketing and Media disciplines. The purpose of this award is to recognize young individuals (30 and under) in each field of the communications industry who are not only excelling in their careers, but also inventing and implementing new ways to develop alternative and innovative digital marketing and media platforms.


Get Smart with Spice Mobiles Pinnacle Pro Series

Pinnacle.jpgPeople from five different countries came together to work on this Spice Mobiles Pinnacle Pro Series commercial from Ogilvy & Mather Mumbai.


DDB wins Vinamilk 100% fresh milk in Vietnam

Vinamilk.jpgDDB Group Asia Pacific wins the Vinamilk 100% Fresh Milk account in Vietnam. One of the most prestigious brands in the country, and perhaps Vietnam's most significant creative pitches for 2013, DDB won in a three-way pitch against Ogilvy & Mather and TBWA.

Daniel Gordon Jones, Managing Partner, DDB Group Vietnam said, "It was a challenging pitch and the team put in extra effort knowing the creative stature of this account. This is a big win, for any agency, and we're very keen to start working on such an established Vietnamese brand."

New Balance and Arnold Worldwide launch 'Runnovation' global brand campaign

Runnovation Montage.jpgGlobal athletic leader New Balance together with global creative agency of record Arnold Worldwide unveil a new brand campaign that documents real people who are redefining the current state and future of running.

The fully-integrated campaign introduces a new word, "Runnovation" which reflects New Balance's long-standing commitment to innovation and evolution around the sport of running.

New Balance defines "Runnovation" as a noun "The act of running evolving from Boston to the Canary Islands, from the science lab to the city streets. Running is getting more social, interesting and more unpredictable". To use it in a sentence "Runnovation is evolving fast, and New Balance is pushing the pace. This is Runnovation". The campaign ties back to the "Let's Make Excellent Happen" campaign that launched in 2011 but is an update that highlights new interpretations within running.

Publicis Groupe acquires Netalk in China

vincent-digonnet.jpgPublicis Groupe has acquired one of China's leading social media services providers, Net@lk.

Specialising in delivering tailor-made social influence marketing campaigns to clients and building brands in a social context, Net@lk is a group comprised of four stand-alone business divisions: Net@lk and Simone, providing social media services; Lenx, producing social content; and Buzzreader, engaging in social intelligence including monitoring, research and analytics, covering most social platforms in China, such as Weibo, Renren, Youku, Taobao, and WeChat.

Founded in 2007 Shanghai's Net@lk has aggressively grown and now employs a team of over 350 people in six cities (Shanghai, Beijing, Hefei, Chengdu, Nanjing, Xiamen) offering research, insight, strategic planning, branded content creation, engagement, and analytics in the realm of social media. Net@lk services more than 200 clients both local and multinational, including Coca Cola, Pernod Ricard, Walmart and Adidas - all of which have been with the agency from the year of its creation.

DDB Singapore bonds with Selleys Supa Glue

Selleys_bulls1.jpgDDB Singapore illustrates the super strong grabbing power of Selleys Supa Glue in this print campaign.

Chief Creative Officer: Neil Johnson. Executive Creative Director: Joji Jacob. Creative Director: Thomas Yang. Copywriters: Adrian Yeap, Karn Singh. Art Director: Wu Yangwei
Illustrator: Mirage
Martell_Noblige_Gala_Event1.jpgPernod Ricard's flagship brand, Martell Noblige, hosted a gala event on June 21 in Shanghai. The event was the latest installment in three-year program for the brand, aiming to galvanize contemporary Chinese men to embark on a journey of self-discovery leading them to achieve success beyond just money and status. This has been termed the 'New Elegance' movement.
At the core of Martell's 'New Elegance' movement are key social influencers called the "Dang Dai Ming Shi" (当代名士) who are recruited each year to expand the social impact and inspire audiences with the elegant way of life. Bringing these contemporary noblemen together is critical to the success of the movement.

Grey Worldwide wages war against bad breath

Xcel_1.jpgGrey Worldwide in Dhaka has released this campaign for Xcel Chewing Gum that helps fight bad breath caused by durian, garlic and fish.

Executive Creative Director: Gousul Alam Shaon.Creative Director: Constantine Clarence Chew.
Copywriters: Anam Biswas, Mufrad Zafar
Art Directors: Mahbub Alam Mahi, Shahidul Islam Swapon.

Fergus Cahill.jpgThe Sweet Shop is excited to announce the addition of Fergus Cahill (left) to their expanding global offering. Cahill will take on the newly created role of head of integration and technology.
Cahill founded creative collective Manual in 2009, and has worked in a variety of digital capacities since then. This year Cahill was selected as one of Australian Creative's "Power Top 20" and is regarded by his peers as someone who "navigates the interstitial space between traditional and new media production".
Bruce Lee2.jpgBBH China has brought the iconic Bruce Lee back to life in an epic film for Johnnie Walker that further enriches  the Keep Walking message for China.

The campaign focuses on the more exclusive Blue label and celebrates 'Gamechangers,' an elite who have achieved greatness in their own field. A game changer ahead of his time, Bruce Lee embodies the Keep Walking spirit as an example of someone who trusted his intuition, leading him to pursue his ideas and dreams with conviction.

DSC_0344.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Al Young, chief creative officer at Inferno in London.

Thumbnail image for Cannes ceremony-new-SMALL.jpgThe headaches continue for the Cannes Lions Festival of Creativity over their Media Lions category. Following the recent claims made by various media agencies about the volume of Lions won in Cannes, Cannes Lions has had to make clear its position.

Cannes Lions recognises the leading media agency with the award of Media Agency of the Year. That is the only official award it gives as it relates to a media agency compilation, and in 2013 it was awarded to OMD Sydney.
meaningful-brands.jpgNew survey results from Havas Media's Meaningful Brands has exposed perception risk that many media tech brands such as Facebook and Google face if they are not seen to be making a positive impact on society.

This news comes despite the huge success these brands have enjoyed within both the overall Meaningful Brands scores and other wider opinion research.

Click to view Havas Media Meaningful Brands research results.
Skype_1.jpgSkype_2.jpgPereira & O'Dell has introduced for Skype three short stories for its "Stay Together" campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones.

The first of the series, "The Impossible Family Portrait" tells the story of Denis who is separated from his home in Uganda but keeps in touch with his family and adopted son over Skype. "The Animal Family Portrait" is a unique story of a zookeeper whose work visa had run out in Australia and visits with her animal friends at the wildlife park via Skype. Starting today, "The Growing Up Family Portrait" introduces 10-year-old Julia, who keeps up with her 12-year-old cousin in Brazil and shows just how delicate staying together can be at that age to avoid growing apart.

Robinsons_NewStill.jpgAfter Andy Murray's triumphant Wimbledon victory yesterday, BBH London was finally able to run this film for Robinsons. It originally aired in 2009, but only yesterday was BBH at last able to update the ending to accommodate a British champion!

The Wimbledon period is a unique time of year when the nation literally goes mad for tennis and for the hope that the UK might, one day, have a British winner. In this film BBH brings the anticipation and excitement to life as they capture how the country would react if a Briton were to win Wimbledon.


Spikes Asia launches Student Creative Award

Studet Award.jpgSpikes Asia has introduced a new Student Creative Award for Print to provide a platform for students to kick-start their future careers and gain recognition amongst some of the most respected creatives across the region.

The competition which launches today, Tuesday 9 July, is free to enter, and is open to all APAC students up to 25 years of age, in full-time education. Answering to a brief set by UNICEF, the world's leading organisation working to protect child rights and development, students will have until Saturday 13 August to produce an original Poster which will be judged by a panel of international industry leaders, members of the Spikes Asia juries.

Full entry details and the brief set by UNICEF are now available. All entries must be submitted online by 13 August.

Big Mobile opens Singapore office

06bccc3.jpgIncreasing advertiser demand for premium mobile advertising solutions across the Asia-Pacific region has led Big Mobile to open in Singapore as it continues to build its publisher network with new partners in Australia and New Zealand.

Big Mobile's Singapore office - the third international market it has launched in after New Zealand, and Indonesia - is headed by Dave Nicholls (pictured) who becomes regional sales manager. Nicholls was previously regional sales manager at Ad2one and will be key in growing Big Mobile's business across South-East Asian markets and working with clients including Singtel, HP, and Estee Lauder.
FRENCHBLAHBLAH-thumb-400x223-120398.jpgKronenbourg 1664 and the international advertising agency, Sid Lee, have launched a global marketing campaign, playing on the beer brand's unmistakable French roots.

'The French Blah-Blah' is a humorous look at Kronenbourg 1664's ability to bring a moment of Frenchness anytime, anywhere.  


MemesGene.jpgDuring the making of the Saatchi & Saatchi New Directors' Showcase 2013, which premiered in Cannes on Thursday 20th June at Cannes Lions International Festival of Creativity, and featured Professor Richard Dawkins, the sad news that the western black rhino had been declared EXTINCT was confirmed.

Richard Dawkins was in Cannes rehearsing for the theatrical show at the annual Saatchi & Saatchi New Directors' Showcase -- which traditionally opens the event and precedes the show reel of directors showcasing some of the best new directing talent.


Ajab Samrai.jpgOgilvy & Mather Japan GK has hired Ajab Samrai as Chief Creative Officer, effective immediately.

"I am very pleased to have Ajab Samrai as my partner and Chief Creative Officer of Ogilvy & Mather Japan Group," said Akihiko Kubo, President & Executive Manager of Ogilvy & Mather (Japan) GK. "Ajab and I share a same vision that we want to establish a creative centric culture at Ogilvy & Mather in Japan. I am quite confident that under his strong leadership Ogilvy & Mather Japan will be as creative as Ogilvy & Mather in the rest of world."

Samrai most recently served as Global Creative Director where he led a team for Vodafone to help to creatively rejuvenate the brand. Samrai has always led from the front and is also one of the most awarded Creative Directors in the business with over 100 National and International awards at D&AD, Cannes, The Clios, Epica, Eurobest, Creative Circle, Campaign and The One Show.
TBWA_China_RED_COOL.jpgTBWA\China has released a new study on 'what is cool' among China's youth generation and how to attract youth to one's brand. Partnering with 1626, a youth style and design magazine, TBWA\China recruited interviewees and conducted focus groups and in-depth interviews with key opinion leaders in the four of most important cities in China: Shanghai, Beijing, Guangzhou, and Chengdu.
In the second phase of the study, the extensive, quantitative research covered thirteen key cities across China (ranging from tier one to three cities) with over 1,000 respondents - half of them male and half of them female, ages 16-30.
Still 7.jpgAustralia: Southern Comfort is set to launch the next chapter of the "Whatever's Comfortable" campaign in Australia with a new television spot entitled "Shampoo" hitting airwaves July 7 via Wieden + Kennedy, New York.

The new spot boldly embodies the "Whatever's Comfortable" attitude and is a continuation of the campaign launched in November, 2012 which marked Southern Comfort's first national media campaign in Australia in nearly a decade (and scored a Gold Lion at Cannes this year).

Thierry_Halbroth.jpgThierry Halbroth has been appointed executive creative director for Commonwealth in Thailand, McCann's regional agency hub for General Motor's Chevrolet business. Halbroth and his family will move from Hong Kong to Thailand and he will assume creative responsibilities for the Chevrolet business on July 15.

Halbroth (left) will be responsible for developing innovative creative solutions for Chevrolet across Asia Pacific with a key focus on Thailand, Vietnam, Indonesia and Japan. He was global executive creative director for McCann's Cathay Pacific Central Team, based in Hong Kong, a position he held for seven years. Under Thierry's strong and innovative leadership, the Cathay Pacific client and McCann have been recognized by the industry for developing innovative digital creative solutions that have impacted the bottom line.

Replacing him as executive creative director of Cathay Pacific's Central Team is Martin Lever, who will relocate back to Hong Kong at the end of August after several years in the Middle East as executive creative director at TBWA/UAE where he was responsible for the creative output of three offices, managing a creative department of over 40 people.

Creativeland Asia welcomes Srijib Mallik as COO

Srijib Mallik, Chief Operating Officer, Creativeland Asia.jpgCreativeland Asia, has appointed Srijib Mallik as the Chief Operating Officer of the company. Mallik will initially set up and front expansion plans in the NCR region before driving the growth agenda internationally.

Mallik comes in with more than 15 years of advertising and marketing communications experience across W+K, London & India, Saatchi & Saatchi, Publicis, Singapore & India, and JWT, India, among others. His most recent title was as head of Bates CHI & Partners for Delhi & Mumbai. He has worked on brands including Pepsi, Nokia, HP, Cisco,  Pizza Hut, Royal Enfield, General Motors, to name a few. He is a Sloan fellow from the London Business School who dabbles in Vedic astrology and start up consulting.

Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia, says, "It is wonderful to have Srijib as a part of the Creativeland Community. His passion for creativity, sound business acumen coupled with an equal ease in both national and international sensibilities made us choose him after a vast search. There are exciting times ahead."

Srijib Mallik, Chief Operating Officer, Creativeland Asia, explains, "I am thrilled to be a part of Creativeland. The community is young and growing. The work is outstanding. And the culture, brilliant. My agenda will be to leverage the Creativeland equity, nurture our culture of 'Good Creative Upbringing' and drive our business across markets."
SOS_Lifeisgreat_Ihatemyself1.jpgWhat began as an ongoing awareness campaign created by Publicis Singapore for Samaritans of Singapore's local outreach programme leading up to World Suicide Prevention Day in September, took on a life on its own as news outlets, culture sites, youth and netizens- amounting to over 3.5 million impressions within the first week - began sharing, commenting and recreating the visually-arresting print ads.

Based on the insight "Pain isn't always obvious", the Hidden Pain campaign grabbed the online community's attention and resonance through graphic ambigrams that reveal the true picture of depression when the ads are viewed upside down.

Poignantly, the words "I'm fine" changes into "Save me", "Life is great" into "I hate myself" and "I feel fantastic" into "I'm falling apart", as a plea to the community to read the warning signs in time and help those in distress.
ChinaCMO.jpgChina's marketing leaders are not merely facing the same set of challenges as their global counterparts. Besides the steep learning curve brought on by new media and the ever-present pressure to deliver instant return-on-investment, the diverse makeup of the Mainland presents yet another piece to the puzzle. For the first time, a new book shares behind-the-scenes learnings and best practice about China's marketing campaigns. Voices from global brands such as Starbucks, McDonald's, Adidas and Ikea provide an in-depth look at how businesses go about winning the hearts and minds of consumers in China

Co-authored by the Principals of global marketing consultancy R3, China CMO provides, for the first time, a behind-the-scenes, right-from-the-horses'-mouth look at the real and successful ways that brands and businesses in China can win in their marketing in ways that directly impact their bottom line.

In-depth, one-on-one interviews with sixteen marketing leaders of global brands were conducted in end 2012, with their results distilled and shared in China CMO. Details behind marketing campaigns, trends and best practices as well as actual case studies provide the answers to three fundamental challenges in the marketing arena: engaging consumers, building brand equity, and identifying opportunities for business growth.

Cover up grey hairs caused by your boss & wife

Dcash_Boss.jpgCreative Juice Bangkok shows how to beat the grey hairs caused by the stress of your boss and your wife.

Chief Creative Officer: Thirasak Tanapatanakul. Executive Creative Director: Prangthip Seelos. Copywriter: Jate Pattanachinda. Art Directors: Pitha Udomkanjananan, Leong Chia Wei, Thirasak Tanapatanakul. Photographer: Anuchai Srijarunputhong.
Radio_OnAir image.jpgA radio campaign from Leo Burnett Manila for the Cultural Center's annual festival of new one-act plays, all never before staged. Each play runs for 45 minutes, tops.


Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

Stay in your agency for at least two years VS. Stay in your agency for at least two years
If you struggled to see the difference in that headline, it's because there was none. I've never been given, heard, or read anything conflicting.

Two friends of mine were offered a job at (what they thought was) their dream agency, have since moved, and are now nostril-high in a bog of unhappiness. When I asked them what they were going to do, they answered, "nothing": they believe in the Two Year Commitment.

On one hand, I can see that it looks good on your resume. But on the other, if it's not going to give you the kind of book, experience, and learning you need to progress, then why would you stay?

Beats me.

I guess it depends. On. How. Much. Time. You. Have. To. Waste.

Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.
ABC Alkaline 1.jpgChou Senko Indonesia has launched a new animated campaign for ABC Alkaline Batteries.

The agency briefed production house Square Box to develop an animated 45-second TVC with an ambitious creative brief - 'Batteries literally come to life on and energetically jump, skip and dance on a computer keyboard before giving life to household appliances'


Simon Veksner: How's Your Crack Rate?

crack.jpgBy Simon Veksner, Head of Ideas, Naked Communications Australia

It's crucial for an agency to have a high crack rate, since 'going again' on a brief effectively means you are doubling your costs.

One of the many smart initiatives at BBH London is to carefully monitor the agency's crack rate. They realise their best chance of making money is to crack briefs first time - this is also strongly correlated with high levels of client satisfaction. Accounts where it is regularly not happening, can expect an inquiry.

CB-APP-SCREEN-SHOT-1.jpgThe Campaign Brief App and Bestads App - which up to recently  have only been available for iPhones - are now both available for Android phones.

And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.


3238761.jpgMobile marketing and mobile commerce (m-payments) company, Mobile Embrace Limited (ASX: MBE), has announced that it has expanded its mobile advertising network revenue base with the launch of its 4th Screen mobile advertising network in South East Asia. Clients utilising this premium mobile advertising network, include Google and Standard Chartered Bank (SCB).

"One of Mobile Embraces' key objectives for the year was to expand operations to South East Asia to deliver revenue from new markets. We commenced with the establishment of a development hub in Vietnam in April which was quickly followed by expanding our mobile advertising business into South East Asia. We are very pleased to see revenue so quickly from this initiative," said Chris Thorpe, CEO of Mobile Embrace.

Bradley Young joins Airwave as business director

Bradley Young.jpgOmnicom Media Group (OMG) has appointed Bradley Dowding-Young as Business Director on the group's mobile marketing brand, Airwave. In his new role, Young will be responsible for leading OMG's mobile product in Hong Kong with a focus on delivery of cutting-edge mobile solutions. Young joins Omnicom Media Group from Guardian News and Media in the UK, where he held the post of Mobile Advertising Specialist, responsible for planning and strategy for clients across Guardian's mobile properties.

Commenting on his appointment, Bradley Young said, "I am excited to be working with Airwave. There is a wonderful appetite for mobile in Hong Kong and I've been working with the digital leads here to refine some of the excellent work they have been doing and to formulate the next steps to building the best mobile solutions for our local clients."

Airwave is a full service mobile agency, offering a suite of mobile services including media planning and buying, analytics, consultancy and creative and production expertise, with its regional hub based out of Singapore. Young's appointment is effective immediately and he reports to Head of Mobile for Airwave in APAC Mark Halliday.

Food fight over the Samsung Galaxy S4

Samsung_.jpgBrowsing the web via the Air Gesture feature on Samsung Galaxy S4 turns into a fight between a couple making pastry in the kitchen. Agency: Leo Burnett & Arc Thailand

PastaHut.jpgJWT Singapore helped Pizza Hut morph into pasta restaurant last week, renaming its City Square Mall outlet as "Pasta Hut" for a five-day period. The stunt was designed to demonstrate Pizza Hut's commitment to bring quality, affordable pasta dishes to a wide range of customers and get Singaporeans excited about their new line of pasta dishes, which were launched this week.

Pizza Hut Singapore's pasta menu, which was introduced in 2009, comprises more than 20% of Pizza Hut's sales revenue. Still, for many Singaporean consumers, Pizza Hut is not top of mind when it comes to pasta. JWT and Pizza Hut wanted to target those consumers and pique their curiosity with its new pro-pasta 'positioning'.

Pasta Hut served up 155 kilograms of pasta in just five days, converting many new customers - including those who didn't equate the Pizza Hut brand with great pasta in the past.

Host appointed to global Lux launch project

Lux_SoftSkin_Range-445x295.jpgHost Singapore has been appointed to contribute to a global launch for Unilever's Lux brand.
Following a competitive pitch, Host will work in tandem with existing agencies, to deliver a content-based platform for one of the brand's upcoming launches.
Says Anne Radmacher, global brand VP: "Host came with a compelling digitally-driven proposal - we're looking forward to working with them.
McCann Health - China Win1.jpgMcCann Health China has been awarded the prestigious 'Best of Show Consumer' at the 2013 IPA Best of Health Awards for their campaign 'Blood Can Do Campaign' for client Shanghai Blood Administration Office. The award was held in London, June 27 2013.

In addition to receiving the top award of the night, McCann Health China also won Gold for Integrated Idea; Bronze for Out of Home and a Judges Special Awards for Best Use of Illustration.

A book can change the story of your life

penguin1.jpgY&R Beijing's latest print campaign for Penguin Books illustrates how a book can change the story of your life.

Executive Creative Director:
Nils Andersson. Creative Directors: Ronnie Wu,
Donghai Liu.
Art Directors:
Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson. Copywriters:
Gao Han, Donghai Liu, Nils Andersson. Account Service: Charles Sampson. Designer: Bruce Xie. Illustrator: Louis Roskosch

Lowe Singapore to partner Kirin across the region

Kirin Logo HiRes.jpgBeverage producer Kirin Holdings Singapore, has signed Lowe Singapore to partner with them on key regional initiatives that launch early 2014.
The process was conducted by R3 and Lowe won the assignment after an extended three-month process. Work on fully-integrated campaigns will begin this month.

LeoBHenry Manampiring.jpgLeo Burnett Indonesia announced today, the appointment of Henry Manampiring as head of strategy for the agency.

In his new role as head of strategy, Manampiring will be responsible for overseeing all strategic output of the agency. He will also be working closely with specialists of all departments across digital, shopper marketing, PR and activation to ensure all strategies are aligned with their respective brand goals.
ENZO1.jpgRetail jewelry brand ENZO and Ogilvy Fashion & Lifestyle have launched a new advertising campaign for ENZO's 2013 wedding collection.

Displaying sparkling diamonds and gemstones on platinum and gold wedding and engagement rings, the series of print ads boldly ask the question, "How many times do you want to get married?" An accompanying tagline in smaller text reads, "There's only one true love, but for wedding rings there are lots of options." The message taps into contemporary Chinese consumers' taste for stylish and fashion-forward jewelry for different occasions, including their weddings. The ads' provocative wordplay speaks to modern Chinese women about the freedom and independence to choose their own wedding rings and spouses - a departure from traditional wedding jewelry ads that sell simple romance.
STEPHEN WARD.jpgTBWA\Vietnam today announced that Tom Guerin and Stephen Ward join the rapidly expanding agency as Managing Director and Chief Creative Officer, respectively. The pair brings extensive experience and a new credibility to the burgeoning market.
Guerin was formerly Managing Director and Head of Account Services of Lowe in New York and also a Managing Partner at Arnold Worldwide's Boston headquarters. He brings more than 20 years experience to Vietnam and will now help TBWA\Vietnam to develop talent at the 200+ person agency. Guerin commented, "I'm genuinely thrilled at the team's level of enthusiasm and hunger to do great and iconic work."
UNITED-1.jpgIn a national first, Clear Channel Outdoor, via agency TAXI, today lit up a cross-country campaign that displays lyrics of "The Star Spangled Banner" on a host of its more than 1,000 digital billboards serving diverse communities across the United States. This sea-to-shining-sea salute is part of Clear Channel Outdoor's patriotic #united4th campaign, harnessing the immediacy and flexibility of its digital out-of-home media to unite the nation in celebration of Independence Day.


Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

Absorb everything around you VS.
Keep your mind clear of influence

This is something I really struggle with: the line between inspiration and influence. Everything that the brain processes creates a new path in the mind, and these paths make up a library of sorts that you'll consciously and subconsciously reference thereafter. Meaning things go from something that's not related to you, to something that is now part of you. The more I take in, the more I am the collective of Other. Which is great when I need to write something, or think like someone else, but horrible when I need to be "original", and think like myself. I find that taking the time to look over things I did before getting into advertising, at a time when I was a little less exposed to Other Creative helps. And, for some reason, thinking about what sound a pterodactyl would make. Which probably won't work for you. Which is the point. It's your mind, and your way, remember?
Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.
Andrew&amp.jpgAustralian healthcare and rural communications consultancy, The Healthy Thinking Group, has this week officially opened its doors in Asia, with an award winning team of communications consultants to service client needs in the region.

Headed up by long time veteran Andrew Crombie (right) - previous Havas CEO for Singapore & Malaysia, and well known for his brand management, strategic planning and creative expertise - Crombie has a rich history in Asia in brand communications and marketing. With a strong team behind him including account director Monika James (left), seconded from the Sydney office, and joined by Melissa Tuffley, most recently strategic director at Singapore medical consultancy The Clinic.
MAS1.jpgMAS2.jpgOgilvy Malaysia has released a new Malaysia Airlines campaign shot by Andy Fogwill through Stink.

This film is part of an integrated campaign to launch the brand's new belief of "Journeys are made by people you travel with."

The commercial is inspired by human life and the bigger journeys that make it. Celebrating our life journeys that are made so meaningful by the people that help us get there or inter acted with along the way.

Exactly like Malaysia Airlines award winning cabin crew that has your best interests at heart and is committed to make your journey a remarkable one. The 'Journeys' campaign, launched on 17 June in Malaysia, is the beginning of an extensive campaign that expands beyond Malaysia.

RaJ Kurup_Creativeland.jpgCreativeland Asia in New Delhi has been awarded the whole Sistema Shyam TeleServices Limited (SSTL) account in India. SSTL provides telecom services under the MTS brand.

The mandate covers Mainline, BTL, Circles and Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city within months of starting the process of setting-up operations.

The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.

Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia (left) said they were delighted to have MTS on board.
LIA IndianJudges.jpgIndia has it's largest number of judges ever sitting on this year's London International Awards 2013 international jury panel. Sonal Dabral, Prasoon Joshi, Roopak Saluja and Santosh Padhi will all join LIA's juries that will convene at the Encore Hotel in Las Vegas in early October.

Sonal Dabral, Chairman/CCO - DDB Mudra, Mumbai returns to join the 2013 TV/Cinema/Online Film Jury which will be led this year by Ogilvy & Mather's worldwide chief creative officer, Tham Khai Meng.

Prasoon Joshi, President South Asia of McCann Worldgroup, Mumbai will sit on the Non -Traditional Jury, led by Leo Burnett's global chief creative officer, Mark Tutssel.
Umesh  1.jpgDentsu India Group today announced the appointment of Umesh Shrikhande as the new Chief Executive Officer of Taproot India. The former CEO of Contract India, Umesh is an advertising veteran with more than 20 years of rich experience.

Shrikhande, a management graduate from Jamnalal Bajaj Institute of Management Studies, started his career with Lintas (now Lowe Lintas & Partners), where he spent six years. Thereafter he was a core member of Team Contract that led the agency to great success. More recently, he took over from Jagdip Bakshi as the CEO of Contract India in 2008.

After Lintas, Shrikhande joined Contract for a long spell of nine years. He then joined Euro RSCG. Subsequently, he also worked with Lemon (Founded by Ravi Deshpande), after which he came back to Contract in 2005.
NIKE RORY.jpgStarring the former World Number 1 golfer Rory McIlroy, Saatchi & Saatchi London's latest 3 minute film in The European Tour's, "See Every Shot Imaginable" campaign, pits Rory's golf (and banter) skills up against a robot in a remarkable challenge that sees the two of them hitting balls into washing machines, while simultaneously trading insults as to each other's sporting - and other - prowess.


Philips_1.jpgPhilips_2.jpgAs part of their new urban headphones campaign, 'You Need To Hear This," Philips has unveiled tables you need to hear, via an ambient campaign from Ogilvy & Mather London.

Pub goers across east London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood - all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.

Oris .jpgDDB Group Shanghai was recently awarded the digital marketing business from Oris, an established Swiss watch manufacturer specializing in purely mechanical watches. DDB is tasked to help increase brand recognition and amplify the brand's heritage and values of authenticity amongst Chinese consumers.
Richard Tan, President & CEO of DDB China Group says, "Oris is a famous watch brand with comprehensive cultural heritage which is not known yet by Chinese consumers. We are thrilled to take the challenge to help Oris reinvent its brand essence in China and to show their long-term commitment to Chinese consumers."
DDB Group Shanghai expects to kick off their multifaceted digital campaign in early August of this year.

Louis Vuitton kills time in Hong Kong

Louise2.jpgHong Kong Time by Louis Vuitton, from Infinity Squared Hong Kong, tells the story of the lights, sounds and textures of one of Asia's most fascinating cities. The film takes us on a journey over 24hrs in the life of the city.
Infinity2_Tourism_Australia_Press_Release_APPROVED.jpgAustralia: Friday 21st June saw the announcement of the winners of the Best Jobs In The World campaign, run by Tourism Australia. The competition generated some staggering results with more than 612,000 entries from over 339,000 people, across 196 countries. 46,000 of the entries were video alone.

Tourism Australia partnered with Infinity Squared to document the final week of the competition, with 18 finalists arriving in Sydney, before traveling to their respective states in a bid to secure one of the Best Jobs in the World and an attractive $100K salary package for six months.


Rise Indonesia takes KT&G on a one man journey

cuba1.jpgOne man's journey's take him through the heart and soul of Havana, Cuba; where he indulges in all its wonder. Rise Indonesia created these 2 spots for KT&G.
-1.jpgAdap.tv, global video advertising platform has taken another step in its global expansion by opening a new R&D center in Hyderabad, India. The company's first expansion into continental Asia, Adap.tv India will take the lead in the development of several of Adap.tv's key technology products.

As part of the new expansion, the company also announced an aggressive push to hire software engineers in Hyderabad, on par with its existing recruiting efforts in New York City and Silicon Valley. The company aims to add more than 40 new members to its technology team in India before the end of 2013. Additional information about career openings can be found here.
Shinkai 1.jpgAlmost every month since the 2011 earthquake and tsunami struck the Tohoku region, JWT Japan creative director Hiroaki Shinkai has been making the 8 hour trip from Tokyo to help out with relief efforts. Shinkai, whose family hails from the region, pitched in where he could, from digging out rubble to helping teachers put on traditional summer festivals for children from the region's devastated communities.

Back in Tokyo, Shinkai met with many people working in creative industries who wanted to put their talents to good use and help out, too. One afternoon, while perusing some stock photo images for an ad campaign Shinkai came up with a winning idea: a stock photo-style service that sells donated images and art, and channels the proceeds toward relief efforts.
Neil&DazPRShot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Neil McGuirk and Darren O'Beirne, creatives at adam&eveDDB in London.


The 2013 Midas Awards are now open for entry


The 2013 Midas Awards is now open for entry. Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World's Best Financial Advertising in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline. 

Lynn.jpgDDB Group Singapore has appointed Lynn Cheng as Head of Broadcast and Digital Production. An integrated producer, Cheng (left) has worked in Singapore, Shanghai and Tokyo on regional and global accounts.

She was most recently at Publicis Singapore where she produced campaigns for P&G Southeast Asia, India & ANZ, Citibank Global and BMW Asia from 2010 to 2013. Her work for Crisis Relief with Publicis Singapore has won a Gold for Press and Silver for Outdoor at Cannes 2013.
"Lynn is a great addition to our team. We already have a highly integrated creative department that's producing new and highly innovative work for our clients and it needs a Head of Production who can add to its capabilities. Lynn is just the person. She has global exposure across media, is smart and equally importantly, a great fit for our culture," says Joji Jacob, Group Executive Creative Director, DDB Group Singapore.  

Peter Bannan signs with Red Hound in China

Bannan.jpgDirector Peter Bannan has signed with Red Hound for representation in China. Bannan established his own film company in Auckland over twelve years and has progressively gained more international projects, including a Sony campaign shot in Sydney. His strengths are creating characters, story telling, directing children, and infusing subtle humor, often multitasking as director, DP and photographer on his projects.

In 2011, he relocated to Asia and continues to work as director, DP and photographer. His recent clients include Panasonic Lumix, Johnson & Johnson, Anmum Essentials, Health Promotion Board Singapore, Abbott Nutrition Pediasure, Dutch Lady, Intel, Great Eastern.

Cimar Fertility Centre gives hope to the infertile

CIMAR1.jpgValappila Communications Cochin has released a new poster campaign for Cimar Fertility Centre that positions them as the source one can rely on to fulfill the hope of creating progeny.

Cimar finds solutions to make the unlucky man/woman forget about the worry of infertility.

Creative Director: Shinu Swaminath. Art Director: Shinu Swaminath. Copywriter: Murali. Agency Producer: Valappila Communications.

Multi task with Penguin Audio Books

PenguinCooking.jpgY&R Beijing has created new print work for Penguin Audio Books that shows the benefit of the product.

Executive Creative Director: Nils Andersson. Creative Director/writer: Donghai Liu. Creative Director/art director: Ronnie Wu. Art Directors: Odding Wang, Nils Andersson. Copywriter: Gao Han.

Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.

One day it will just "click" VS. You will
never really know what you're doing

When I was doing AWARD there was all this talk about a moment when things just "click". Suddenly, you're meant to realize what you're doing, and be able to replicate this process. I never reached that point. Whenever I receive a brief, I want to violently fling myself off a balcony. Because I am sure that this (and every other) will be the job that reveals me, and people will notice I don't actually know what I am doing. But I've come to realize that this is a common feeling. Not just amongst juniors, but seniors as well. Yeah, it'd be nice to wake up certain about it all. But if you're not, you can be certain about one thing: it's possible to walk, even if you're blind.
Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.
Till Hohmann.jpgGrey has hired Till Hohmann as vice-president and executive creative director to lead the work for GlaxoSmithKline across the Asia Pacific region. The multi-award winning creative joins Grey in a newly created role, moving his base from Germany to Singapore and will be reporting to Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific and Alina Kessel, EVP, Managing Director Global Client Services at Grey Group, London.

Hohmann (left) brings with him a wealth of creative leadership experience and proven creative excellence in his luggage. He has worked in creative independents as well as in network agencies with responsibilities for national and international businesses. From Germany, to the US and to Dubai, he has won a multitude of awards in all categories from film to digital and activation, and he has worked with traditional teams as well as with digital innovation units. Before joining Grey, he spent the last six years leading regional and national offices of network agencies.
Jackie They BBDO Singapore1.jpgBBDO Proximity Singapore has launched a new content production department, to be headed by Jackie They (left). They returns to the agency after a 4-year stint away, most recently, as a Head of Broadcast and Content Production at DDB.

Jean-Paul Burge, office CEO and Regional President said: "If you look at our work and the integrated approach we take across BBDO and Proximity, it is ever more important for us to control the delivery of all-content across all-channels efficiently across all-measures. This means moving away from a traditional set-up to a tailor-made department that is media neutral and that can deliver Acts not Ads."

They brings with her over sixteen years of production experience across traditional and interactive campaigns. Clients she has worked on include: 7-Up, Aviva, DBS, Dove, Gillette, Guinness, Hewlett-Packard, KFC, Lexus, Lipton, M&Ms, McDonald's, Mercedes-Benz, Panasonic, PepsiCo, Snickers, Tiger Beer, UOB, Visa International and Volkswagen.

Simon Veksner: Do Craft Awards Count?

Sony-Balls-frog.jpgBy Simon Veksner,
Head of Ideas,
Naked Communications Australia

Last week a friend of mine said on Facebook: "Craft awards don't count. Fact."

I sniggered at that.
Maybe because I was brought up to believe that 'the idea is king'. Maybe because I'm from a copywriting background. Or maybe because I'm mildly disgusted that Cannes gave out over 100 Lions for Craft this year.
There's even an entirely separate category for Film Craft, added in 2010. I can't deny there have been some worthy winners. Philips 'The Gift' won the inaugural Grand Prix. In 2011 it was won by Puma 'After Hours Athletes', in 2012 it was Canal Plus 'Bear, and this year the visually stunning 'Meet The Superhumans'.
But do they count as much as the non-craft awards? READ ON...
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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