Two Grand Prix awards already for McCann Melbourne’s Metro Trains ‘Dumb Ways to Die’

It’s only day two in Cannes and already McCann Melbourne has picked up two Grand Prix awards for the agency’s Metro Trains ‘Dumb Ways to Die’ campaign.

First up was the PR Grand Prix and a Gold Lion in the category. Then it was the Direct Grand Prix, plus two Direct Gold Lions.

The campaign “missed out” in the Promo & Activation Lions – only winning two Gold Lions.

With 12 Lion categories entered, chances are it will end the week as the most awarded campaign in Cannes Lions history, beating previous record holder Tourism Queensland ‘Best Job in the World’ via SapientNitro, Brisbane, which won three Cannes Grand Prix in 2010.

Categories entered are: Film, Radio, PR, Promo, Direct, Media, Branded Content, Outdoor, Press, Cyber, Titanium and Integrated.

Pictured are McCann ECD John Mescall and art director Pat Baron.