Ogilvy & Mather Vietnam releases Stop the Gendercide awareness print campaign
June 5 2013, 1:33 pm | | 11 Comments
Ogilvy & Mather Vietnam has created a “Stop the Gendercide” print campaign for The Life Foundation. Each long-copy execution highlights the female infanticide problem in some Asian countries.
Executive Creative Director: Todd McCracken. Copywriters: Craig Love, Malcolm Pryce, Todd McCracken. Art Directors: Todd McCracken, Len Cheeseman. Designers: Steve Cicala, Len Cheeseman, Huy Anh Le, Joe Harris, Bonnie Tram Nguyen, Ky Le. Account Director: Hong Le Phan. Retoucher: Steve Cicala. Typographers: Steve Cicala. Len Cheeseman.
11 Comments
Len Cheeseman’s masterful typography saves these rather typical, shock value only, done for awards ads.
Terrible. Looks like an ad from the 70s. Come on Ogilvy, we’ve moved on.
…to about 1986, all over again. And that includes the “masterful typography”.
Will it stop the ‘gendercide’? No!
Will it clean up at the awards? You betcha!
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Funny in Vietnam most of the population don’t speak English. Must be aimed at the expats.
I think it was Ted Royer who said that the trouble with most social cause communications is that they just dramatize the horror instead of offering a meaningful solution.
This is what this noble cause lacks.
It serves its purpose of stoking outrage among English speaking city folks but doesn’t direct that disgust into meaningful energy.
Without a desired call to action for change, it exposes its cynical creative agenda.
I laud the agency for using this subject for demonstrating its creative juice.
But I save my applause and respect until they demonstrate that this isn’t just for show and shows.
If the agency really wants to save lives, do an effective campaign which changes behavior among the chinese- and indian- speaking perpetrators of this human carnage.
Do not let the applause of the award audience drown out the silent cries of dead baby girls.
I want to help stop the Gendercide, but how do I do it? No website, phone number.
Oh wait, this isn’t real. Genercide isn’t really happening. Whew. Everyone’s safe.
It is pretty much the 70s in vietnam so these ads could not be better timed. I just think the headlines are a bit forced for effect….trying to see how many times you can use the word penis and vagina. I see the BigE is not on the credits…were these remotely good, he would of been all over them like e-coli on shellfish.
Anybody who thinks Vietnam is like the 70’s hasn’t been to Vietnam. The people behind these should do more than look for shiny baubles for themselves but find a way to make meaningful change. There isn’t any new information here. The facts in the ads are known. They are pure sensationalism for selfish reasons.
Fact is, this is an important cause that deserves and badly needs wider coverage. And very well written. I wonder if some of the previous commenters have taken the time to actually read them, what with folk seemingly missing the call to action and website url. Such skim-reading must be the work of art directors…
If the headline is good and pulls me in i will want to read a bit but these headlines tell you everything right up front so theres no need to read unless you like reading about gory stuff.
Nowadays there are more progressive ways to execute a campaign like this. Take a look at CNN’s ‘The Fighter’ documentary which is all about a feisty woman who’s campaigning against sex trafficking. Very nicely done, enisting the help of another fighter, Manny Pacquiao. It got the president of the country involved too. It probably wont win at Cannes but it was a powerful and moving piece of work….done to create change not make a name for a bunch of ad guys.