Liam Riddler and Alex Bolderoff's Cannes diary

YoungLions.jpgLiam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition. Here they give a rundown of their first day in Cannes.

Atoms are cool. Japanese robotic cat ears are cool. A debit cards that can tell your balance are cool.

Today was our "sorta" first day at the festival and since the Young Lions area wasn't fully open we went and explored the inaugural Innovation Lions presentations.

The format was shortlisted team were given 10 minutes to explain their idea to the judges. Followed by 10 minutes of questions.
Sitting only one row behind from the judges gave us some interesting insights into how big festival judging works. Turns out not everyone shares the same opinions of the work.

Necomimi.jpgSpeaking of the work we saw brainwave control technology controlling robotic cat years. Yes, they were from Japan. Yes, they're exactly as you'd imagine. But, their next plan is headphones connected to your brain that play music to fit your mood. Yes please. Take our money.

Then we saw a debit card that will tell you your balance. The bank is making a killing from these. They charge for their customers for the cost of the card, and then are seeing a very large in spending/fees. High fives all round.

Liam's highlight was getting to speak with the head brain on the IBM world's smallest movie project. He was a nice bloke who loves science. Liam had a bet going with a mate on what an atom would look like in person size. Unfortunately this scientist doesn't answer hypotheticals, something about atoms not acting like atoms if they were bigger. But anyway their next program is an app that lets anyone move atoms in real life. Very cool.

Tomorrow we get our Young Lions brief.

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