Liam Riddler + Alex Bolderoff's Diary Day Two

briefing.jpgLiam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition. Here they give a rundown of the Young Lions briefing day.

Today was our Young Lions Cyber briefing day. The diverse range of countries and accents made us imagine we were part of Eurovision contestant inductions.
We can't go into too much detail about the brief yet, except it's about drugs and the room showed its appreciation by applauding when it was revealed.

Before the briefing they broke down the competition rules There was a lot of nervous people freaking out about the amount coding they would need to do. Everyone settled down when it was confirmed we could use the code snippets provided by Adobe.

YoungLions-thumb-400x240-116895.jpgWith our brief in hand we escaped the Young Lions briefing room, also known as the scary dungeon with shoddy air-con and found creative inspiration on a cabana on the beach. Cheers to the company whose name and purpose escapes us, your free pretzels, fruit, WiFi and mobile phone charging stations were very helpful.

We've got an idea we're happy with. Tomorrow we're locked in room for 12 hours while Liam codes.

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