John Mescall's Cannes Diary: Day Three

701.jpgJohn Mescall, ECD of McCann Australia, is one Australia's representatives on the Cannes Lions Promo+Activation jury. Mescall, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

3 days in and I finally gave in to the siren song of Cannes. Today, we finished judging a little early which left us with time on our hands. And when you have time on your hands in Cannes you drink rose. And when you drink rose you start to believe that your wardrobe is lacking pastel clothing and espadrilles. And when you start to believe that, you find yourself drawn to one of either two places: Bruno's on the Croisette or the many and varied shops on Rue d'Antibes.
Bruno's is probably worth the trip alone. I struggle to find the words to adequately describe it, except to say that there was not a single thing in the store that would make me look anything other than ludicrous. Well, maybe a pair of baby seal-skin loafers but Ben Coulson already owns a pair so that ruled them out.
Anyway, an hour and two pairs of espadrilles and a pastel-green coloured pair of pants later, the deed is done and I'm set for the rest of the week's judging.
Yes, there was judging today: the final day of shortlisting the work in groups (tomorrow we all get together to dissect the shortlist). As usual, there is everything from the ordinary to the inspirational. But of course it's all presented via case study films and after a while, case study films really begin to give you the shits. So much padding and BS surrounding the idea... so much footage shot specifically for the case study... so much subtle deception.
And yet, the best stuff shines through like a fluro pink polo shirt on a permatanned Cannes resident. Tomorrow we will have a much better idea of how the entire category is looking. I think it's reasonably strong.
Here's a photo I took of a photo on the wall at the pizza place we had dinner at tonight. It's a famous French actress (I can't remember who, but points if you know). I just love her insouciance; standing in the middle of the table, alive with a vitality others can only envy, staring down the camera, and daring you to tell her otherwise. I think she embodies the attitude of the very best work here this week, and from this point on is my new heroine.

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