Asia Pacific nets 24.5% of all Lions awarded at this year's Cannes Festival of Creativity

Flags.jpgThe Cannes Festival of Creativity concluded on Saturday night with Asia Pacific once again putting in a great performance.

Let's look at the statistics that back up this performance:

An overall total of 1173 Lions were awarded this year in Cannes - comprising 20 Grande Prix; 221 Gold; 370 Silver; 549 Bronze; 6 Effectiveness and 4 Titanium.

Asia Pacific countries took home a total of 287 Lions from this year's Cannes Lions - that represents 24.5% of all the Lions awarded across the four nights of awards presentations held during the Festival.
Asia Pacific entered 25.4% of all entries submitted (9090) from a record total number of 35,765 entries worldwide.

Asia Pacific received 805 Shortlists (23.7%) out of the total number of 3,394 Shortlists worldwide.

Australia, with 87 Lions, was the best performing country in Asia Pacific coming #4 overall behind USA (176), Brazil (114) and UK (101). Australia's breakdown was five Grand Prix, 26 Gold Lions, two Effectiveness Lions, 22 Silver Lions and 32 Bronze Lions.

India (33), Japan (33) and New Zealand (32) were also in the Top 10 best performing countries overall.

The US ranked #1 in the world with six Grand Prix, 30 Gold Lions, one Effectiveness Lion, two Titanium Lions, 61 Silver Lions and 75 Bronze Lions.

In terms of Shortlists New Zealand had the best conversion rate with 14.7% of their entries converting to Shortlists. They were followed by Australia with 13.9%; Singapore with 13.5%; The Philippines with 12%; Thailand with 11%; and India with 10.3%.

Top 10 ranking countries worldwide (in terms of Lions won)

1. US - 176 Lions
2. Brazil - 114
3. UK - 101
4. Australia - 87
5. Germany - 67
6. France - 54
7. South Africa - 34
7. Sweden - 34
8. India - 33
8. Japan - 33
9. New Zealand - 32
10. Canada - 28

If you look at the statistics in terms of "Olympic Games" tables the US ranked #1 in the world with six Grand Prix, 30 Gold Lions, one Effectiveness Lion, two Titanium Lions, 61 Silver Lions and 75 Bronze Lions.

Australia came in second with five Grand Prix, 26 Gold Lions, two Effectiveness Lions, 22 Silver Lions and 32 Bronze Lions; Brazil was place #3 with two Grand Prix, 27 Gold Lions, 34 Silver Lions and 51 Bronze Lions followed by the UK with one Grand Prix, 19 Gold Lions, two Effectiveness Lions, 29 Silver Lions and 50 Bronze Lions.

Top performing countries in Asia Pacific (in terms of Lions won)

1. Australia - 87 Lions
=2. India - 33
=2. Japan - 33
4. New Zealand - 32
5. China - 26
6. Singapore - 22
7. Thailand - 16
8. The Philippines - 13
9. South Korea - 11
10. Hong Kong - 5
11. Indonesia - 3
12. Malaysia - 4
=13. Sri Lanka - 1
=13. Vietnam - 1

Breakdown of Lions won

Australia - 5 GP, 26 G, 22 S, 32 B, 2 E, 195 SL
India - 8 G, 5 S, 20 B, 114 SL
Japan - 10 G, 15 S, 8 B, 67 SL
New Zealand - 4 G, 9 S, 18 B, 68 SL
China - 4 G, 7 S, 15 B, 71 SL
SIngapore - 6 G, 6 S, 10B, 96 SL
Thailand - 4 G, 6 S, 6 B, 71 SL
The Philippines - 3 G, 4 S, 5 B, 32 SL
South Korea - 2 G, 3 S, 5 B, 1 T, 21 SL
Hong Kong - 1 G, 1 S, 3 B, 25 SL
Indonesia - 1 G, 2 S, 14 SL
Malaysia - 2 S, 2 B, 21 SL
Sri Lanka - 1 B, 2 SL
Vietnam - 1 B, 6 SL
Taiwan - 2 SL

GP = Grand Prix
G = Gold
S = Silver
B = Bronze
E = Effectiveness Lion
T = Titanium
SL = Shortlisted

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