Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column (Monday and Thursday) Lauren Ami MacDonald tries to make sense of it all.

You will know if you're an Art Director VS. You will know if you're not an Art Director
They say the way to determine this is to answer whether you think in words or visuals. But what if you can do both? When I was writing for an agency in Sydney, I ended up illustrating for a bunch of jobs as well. Which really blew, because I'd draw something I was happy with, and inevitably have to make changes to it. Retarded things like making windows appear less square, and bellies less toned. For me, making the decision between the two didn't come down to whether I thought in words or visuals. And it wasn't a matter of having one of two skill sets. What it came down to was deciding which of the two I wanted to keep for myself, do in my own way, to please nobody but me. If you're in the same position, where you could go in either direction, think about which of the two you'd want to keep working on. They don't call it a job for nothing.

Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.

1 Comments

CR said:

Nice Loz!

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.