Advice on Advice: Take It or Leave It

LaurenAmiMacDonald.jpgThere's a tonne of advice out there for juniors wanting to break into the industry -- books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there's a lot of conflicting advice out there. In a regular column (Monday and Thursday) Lauren Ami MacDonald tries to make sense of it all.

You will know if you're an Art Director VS. You will know if you're not an Art Director
They say the way to determine this is to answer whether you think in words or visuals. But what if you can do both? When I was writing for an agency in Sydney, I ended up illustrating for a bunch of jobs as well. Which really blew, because I'd draw something I was happy with, and inevitably have to make changes to it. Retarded things like making windows appear less square, and bellies less toned. For me, making the decision between the two didn't come down to whether I thought in words or visuals. And it wasn't a matter of having one of two skill sets. What it came down to was deciding which of the two I wanted to keep for myself, do in my own way, to please nobody but me. If you're in the same position, where you could go in either direction, think about which of the two you'd want to keep working on. They don't call it a job for nothing.

Lauren Ami MacDonald is a Copywriter at The Secret Little Agency, Singapore. She's got a lot to say about the advice she's collected.


CR said:

Nice Loz!

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