adidas combats the Singapore haze with free 1-day True Fitness gym passes via iris Singapore

To combat rising PSI levels, adidas, via iris Singapore, is offering free one-day gym passes at True Fitness to all those determined to not let the haze disrupt their exercise schedule. The number of passes given away will be linked to the PSI level.

Says Sarah Fisher, senior brand manager at adidas: “adidas is committed to being all in and we know our customers are as well. Our ‘all in(doors)’ program is a simple way to ensure that people stay fit, but stay healthy at the same time. We don’t want the haze to stop people training.”

The program will be run through adidas’ Singapore Facebook page.

Says Fisher: “We will assess the haze levels at 1pm and whatever the PSI level is at that point, we’ll match in free one-day gym passes for the following day.”

The free one-day pass is available on a first come, first serve basis. To be eligible, all you need is to own an item of adidas gear.

Says Grant Hunter, regional creative director at Global Creative Innovation Network iris Worldwide: “adidas really embraces our Urgent Genius thinking, and the all in(doors) program is a great example of the power of reacting in real time to real world events in a genuine and relevant way. As a runner myself it’s been frustrating to not be able to run to work – now thanks to adidas and True Fitness people can enjoy their training haze free.”

The one-day pass will be available at six True Fitness outlets, namely Great World City, Parkway Parade, Harbourfront Centre, Chevron House, China Square Central and Tampines Junction.

Says Vivien Ho, vice president of marketing, True Fitness: “We are happy to partner adidas in this campaign, as a means to drive home the message of staying well and keeping healthy at the same time.”

Once redeemed, the pass is valid from the 20th – 26th June.

For more information on True Fitness outlets, click here.