On their 40th anniversary Cheil Worldwide launches a new global vision for the network to be positioned as a solution provider

New Cheil logo.jpgCheil Worldwide Inc. has announced today a new vision to mark the company's 40th anniversary of its establishment. The company, headquartered in Seoul and with over 4000 employees arounrd the globe, also unveiled a new corporate identity reflecting the vision.

Dai-ki Lim, the President & CEO of Cheil Worldwide explained: " Starting today the key word that identifies Cheil Worldwide is 'move', which is about changing the level of the company. We will change the level of our business, from an advertising-level to a solution-level, as well as our approach to work, from a work-level to an emotion-level."

The company slogan, 'Ideas that move', reflects the new vision. Cheil makes it no secret to move the company to the level where it can move its clients and ultimately, the world.
"The emotional cycle, where I can move your hearts, then you move our clients' hearts, and the company moves the world, is the vision for Cheil that I dream of.", Lim added.

The new vision has already achieved some success. Cheil Worldwide has been pushing hard to further strengthen its retail marketing, digital strength and brand experience which give it an integrated shape and allow it to create work that goes beyond traditional advertising.

On the visual front, the new corporate identity represents the company's commitment to position as a top global player based on its creativity. The new face also captures Cheil's strong will to breathe with the contemporary generation and create solutions ahead of the times through the open design system which can proactively make responses in line with changing media and environments.

Cheil's growth over the four decades is remarkable. What used to be a small Korean agency now has 57 offices in 32 countries, close to USD600 million revenues, and over 4,000 employees across the globe. In terms of creativity, the network enjoyed a stellar performance recently, including 12 Cannes Lions and 19 Spikes Asia in 2012. The agency's work for Tesco Homeplus picked up a Cannes Lions Grand Prix in 2011. This year alone, Cheil scooped one Grand CLIO, one Silver CLIO, One Show Design Gold Pencil and 11 AdFest awards.

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