Ogilvy Paris + Singapore combine on Coca-Cola to show that happiness doubles when you share

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Coke_SharingCan1.jpgCoke_Sharing can2.jpgFor years, Coke has encouraged people to share happiness – and has given them lots of surprising ways to share a Coke. But there was one thing they couldn’t share – The can. So Coke asked themselves “What if they could?”

With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible. Take Coca-Cola Classic’s one person can and design it for two.  Twist, turn and share – the Coca-Cola can itself.

Happiness struck in Singapore in March and is part of The Coca Cola Company’s ongoing initiative to spread unexpected happiness around the world.

Leonardo O’Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company: “Half for you and half for someone you love. The Coca-Cola Sharing Can is at the heart of the brand’s optimistic and social spirit heritage over the past 170 years and delivers yet another unexpected moment of connection and happiness.”

Credits:

Agency: Ogilvy & Mather Paris & Ogilvy & Mather Singapore

Title: Sharing Can

Brand: Coca Cola

Chief Creative Officer , Ogilvy & Mather France: Chris Garbutt

Chief Creative Officer, Ogilvy & Mather Asia Pacific: Eugene Cheong

Creative Director: Frederic Levron / Yvan Hiot / David Raichman

Copywriter: Baptiste Clinet / Nicolas Lautier / Florian Bodet / Martin

Olivier/ XiaoAn Cheng

Art Director : Baptiste Clinet / Nicolas Lautier / Florian Bodet / Martin

Olivier / Nicolas

Gagner / Erdenechimeg Erden

Illustrator : Robyn Makynson

Producer : James Brook Partridge/ Laure Bayle / Aurélie Appert /

Director : Giovanni Fantoni Modena

Assistant Director : Sibilla Morgantini

Producer : Lorenzo Hassan

DOP : Claude O’Steen

Assistant Camera : Abhilash Chandrasekaran

Account Management: Philip Heimann / Louise Kuegler / Tonya Fossey /

JiaMei Tay/ Anne-Sophie Carbo / Franēois Phan / Laurianne Maury /

Planner : Hadi Zabad / Mark Sinnock

Designer : Martin Olivier / Olivier Brechon

Technical Partner : Capital Innovation

Clients :

John Hackett, Group Director-Marketing & Commercial Leadership, The Pacific Group, The Coca-Cola Company

Leonardo O’Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company

Andrew Jeffrey, Regional Marketing Director, Singapore, Malaysia, Brunei, The Coca-Cola Company

Anubha Sahasrabuddhe, Marketing Director, Philippines, The Coca-Cola Company

Lindene Cleary, Brand Manager, Singapore, The Coca-Cola Company

June Kong, Public Affairs and Communications Director, Singapore, The Coca-Cola Company