DraftFCB and Colenso BBDO share lion’s share of Grand Prix and Gold at 2013 NZ AXIS Awards – Grand AXIS to DraftFCB’s Mini ‘Driving Dogs’
At a sell-out event at the Viaduct Events Centre last night 800 of the industry’s finest came together to celebrate the best NZ creative work of the past year.
The highly prized Grand AXIS for 2013 was awarded to DraftFCB New Zealand for its Driving Dogs campaign for client MINI New Zealand. The successful campaign also scooped one of the inaugural Grand Prix awards from the Direct Marketing and PR/Experiential Jury and a further 7 Gold Axis awards. The judges spoke of a fantastic piece of work that until you see it with your own eyes you would have thought it impossible.
After 3 rounds of judging, the Executive judging panel including Feh Tarty, from Mother in London and Damon Stapleton from Saatchi & Saatchi Sydney, who both flew into Auckland earlier in the week, felt there were a number of campaigns that really stood out as exceptional this year. The job of the Executive panel was to award the Grand Prix and Grand Axis Awards and both international judges were on hand to present these on the night.
Donation Glasses provided Colenso BBDO/Proximity New Zealand and Finch a Grand Prix from the Radio & Screen Content Jury and 4 additional Gold awards. The judges felt the technology, messaging, tone, and freshness of the creative idea worked in the most harmonious of ways.
DraftFCB’s Call Girl campaign for Prime TV helped spread the Gold around, also picking up a Grand Prix in Radio from the Radio & Screen Content jury. Feh Tarty said the Call Girl campaign for radio did an amazing job for waking up what some may describe as a sleepy category.
String Theory was the other recipient of a Grand Prix from the Craft jury for their Metamorphosis campaign for client Good Books.
Creative business of the Year (awarded each year to the client with the most points awarded for finalists and awards won on the night), went to DB Breweries with a total of 4 gold awards adding to their tally of finalists, bronze & silver.
Other big winners included The Sweet Shop, once again picking up Production Company of the Year.
The legendary David ‘Devo’ Walden (left) was honoured with the Lifetime Achievement Award for his illustrious career in advertising.
The Executive Judging Panel awarded the Emerging Talent award to Ben Polkinghorne and Anna Stickley from Colenso BBDO/Proximity New Zealand who both demonstrated outstanding talent as newcomers to the industry. TVNZ’s Axis Student Challenge Award went to Jordan Dale and Ryan Worsford from AUT AdSchool.
Axis has always been the pivotal moment in the New Zealand creative calendar because it is a celebration of our best work; the work our industry is most proud of because it has broken the rules, permeates popular culture and influences behavioural change, and the winners this year are all great examples of those attributes. Congratulations to all the finalists and winners said Paul Head, CEO of CAANZ.
The gala dinner was preceded by a day of speaker events that included 6 high profile speakers including Tony Kaye, Tom Uglow (Google’s Creative Labs), author Don Watson and Michael Hilliard of Finch. The inaugural Getty Images Axis Exhibition showcased the work of the 2013 finalists.
The Major Winners and Gold Winners:
For the complete record of results visit the CAANZ website
