Former Naked Communications NZ managing partner Matt O’Sullivan now O P E N for business

New Zealand: Following the shock closure of Naked Communications NZ late last month, former managing partner Matt O’Sullivan has announced the name of his new venture  –  O P E N.

O’Sullivan says many clients that were previously with Naked Communications New Zealand will be foundation clients to the new venture.

Says O’Sullivan (left): “It has been an ambition of mine for well over a year to start a locally owned business, and with the help of numerous industry colleagues throughout the last 4 to 6 months I’m delighted to make it a reality”.

True to its name Open will be a creative media company that is highly collaborative with strong strategic roots.

Says O’Sullivan: “A central theme will be using the influence of media in people’s lives to help change behavior, an approach that offers an alternative to traditional industry media practices.

“Open will give marketers, and where appropriate agency partners, greater ability to solve business problems in channel neutral ways.  Something that has become a high priority in today’s pressurised marketing environment.  The lines between creativity and media have become so incredibly blurred that the best approach is an open and laterally-minded one”.

Open will be a hybrid business model that is part consultancy and part agency to ensure clients can maintain whatever flexibility is required to execute the solution that is right for them.

O’Sullivan can be contacted via matt@opencomms.co.nz or +64 21 2288914