Bates CHI&Partners Indonesia awarded Relaxa

LOGO.jpgBates CHI&Partners Indonesia has been awarded the Relaxa business without a pitch.

Relaxa is a hard candy and one of the leading players in the category, targeted at young urban adults. As category competition increases, the brief is to help them regain and retain market leadership. The scope covers strategy, creative, retail and digital.

Relaxa is produced by PT Agel Langgeng, which is part of major Indonesian conglomerate PT Kapal Api Group, who also owns Good Day Coffee, a client of Bates CHI Indonesia.
Shubho Sarkar, CEO, Indonesia said, "The client likes our work for Good Day Coffee and have seen our success in achieving the desired business results, and therefore decided to award us their brand without contest. We look forward to partnering with our clients and creating big ideas for Relaxa to help them deepen their engagement with consumers to achieve their goals."

This latest win deepens the agency's category experience in food and drinks. Currently, Bates CHI Indonesia's clients include Unilever (Buavita, Wall's), Indofood, Says Candies, Good Day, and Ultrajaya.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.