Lowe Philippines' Leigh Reyes to present 'Don't Just Think There, Make Something' at AdFest

Leigh Reyes, Lowe Philippines' President and Chief Creative Officer, is joining this year's AdFest line-up in a Speaker Session titled, 'Don't Just Think There, Make Something'.

Reyes is one of the Philippines' most respected creative leaders, and the recipient of the country's first Gold Clio. Her work has been recognized across the industry's major shows.

"My Speaker Session will explore the possibilities of making, and how this can lead to having a robust, future-ready agency. The talk will showcase some advertising, and crucially, examples from the Maker movement, which is creating a 21st century Industrial Revolution," says Reyes.

According to Reyes, agencies have become very good at thinking of ideas, but not as good at realizing them: "We have insight tools, strategic tools, idea generation tools, presentation tools. All these tools can answer the 'why' and the 'what'. But the moment the idea needs to live, move, and be concrete - we look elsewhere for someone to prototype it and make it. Once we reach the 'how', we outsource," she says.

'Don't Just Think There, Make Something' takes place on Sunday 17th March at 4:30pm. To purchase Delegate Passes to AdFest 2013 visit here.