JWT Worldwide forced to apologise for Ford Figo celebrity press campaign created by JWT Delhi

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ford_figo_1.jpgJWT Worldwide has had to issue an apology for a recent press campaign in India for Ford Figo. The ads were created by JWT Delhi during an in-agency brainstorming session and were never meant to see the light of day. The ads feature Paris Hilton, Michael Schumacher and Silvio Berlusconi and promote the storage area of the Figo’s boot.

“[We] deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group,” reports a statement from the agency on the UK’s Daily Mail website.

“These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency.”

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