BBDO Proximity Bangkok's weight lifting invite
Siam Classic 2012 is Thailand's first bodybuilder competition, but very few bodybuilders knew about it. BBDO Proximity Bangkok found out that bodybuilders spend almost 5 hours a day to build their muscles in a gym. So they created the weigh-lifting invitation that also helps them get ready for the competition.
VIEW THE IDEA
As a result, hundreds of bodybuilders joined the event with their beautiful bodies.
Credits - Chief Creative Officer: Suthisak Sucharittanonta. Executive Creative Director: Suthisak Sucharittanonta. Creative Director: Chalit Manuyakorn. Asso. Creative Director: Apichai Inthutsingh. Art Director: Natira Wongpaitoon. Copywriter: Thasorn Boonyanate. Producer: Suthisak Sucharittanonta. Director: Thasorn Boonyanate.
Credits - Chief Creative Officer: Suthisak Sucharittanonta. Executive Creative Director: Suthisak Sucharittanonta. Creative Director: Chalit Manuyakorn. Asso. Creative Director: Apichai Inthutsingh. Art Director: Natira Wongpaitoon. Copywriter: Thasorn Boonyanate. Producer: Suthisak Sucharittanonta. Director: Thasorn Boonyanate.
What a load of rubbish. The whole 'how-to' video was made to show off an ineffective idea that reached the members of one outdoor gym - in a language most of those guys couldn't understand. Why make such an elaborately edited video for such a lame idea, unless you are doing it just to enter at award shows? Involving? In isolation, without the video, it is as weak and insipid as these guys without steroids. It is just another example of scams gone wild. BBDO in BKK are famous for this sort of stunt. Go and do some work for real clients and enter that at awards.