TBWA\India lures Parixit Bhattacharya out of JWT Singapore to fill the Chief Creative Officer role
TBWA\India has appointed Parixit Bhattacharya to the position of Chief Creative Officer of the TBWA Group in India. Bhattacharya (left) joins from JWT Singapore where he was Creative
Director working with clients such as HSBC, Johnson & Johnson and
Bayer. Shiv Sethuraman, TBWA\India Group Chief Executive Officer said, "I must, first, thank Rahul Sengupta for the outstanding job he has done over the last four years. Under his leadership, TBWA has not only produced visible and talked about work but gone on to win awards at Cannes Lions, the Clio Awards, One Show and Spikes Asia for the first time in its history."
Commenting on Bhattacharya's appointment, Sethuraman added, "Parx has fantastic digital credentials, a global outlook, and is obsessive about integrated work that is both award-winning and 'on brand'. As the TBWA Group in India widens its footprint to cover the vital areas of digital as well as retail and shopper marketing, we are looking to him to take our creative work to the next level."
After beginning his career in the planning department of Leo Burnett
Mumbai in 2001, Bhattacharya went on to work with various agencies in
Mumbai, Singapore and Dubai.
Bhattacharya's work is internationally recognized - he's won the Design Grand Prix at Dubai Lynx 2011; the Digital Grand Prix and Best of Show at CCA Singapore 2012; and the Mobile Grand Prix at AdStars 2012. He also was the first copywriter in the Middle East to have won three Cannes Lions in the same year. His short film, 'Dear Dolly', was screened at ADFEST's 'Fabulous Four'. He's also served as a tutor at Award School Singapore.
Bhattacharya said, "In joining TBWA, I feel an uncanny DNA match. I hope to fit into TBWA like a pair of well-worn jeans. At TBWA\India, my aim is to create iconic work that is synonymous with 'creativity with a conscience' - work that makes the brands we build more loveable and an inseparable part of the social fabric of India."
John Hunt, TBWA's Worldwide Creative Director, commented, "Parx represents a new breed of young, creative leaders - he is totally at home in the digital space and has an outstanding creative reputation. We believe he will make a great contribution to our group in India and are absolutely thrilled that he's joining the team."
Keith Smith, President - International at TBWA Worldwide said, "We are all very excited that Parx has agreed to return to India and take on this role. His international experience will be invaluable to our team in India, and in helping them do great work in every aspect of brand-building communications."
Bhattacharya's work is internationally recognized - he's won the Design Grand Prix at Dubai Lynx 2011; the Digital Grand Prix and Best of Show at CCA Singapore 2012; and the Mobile Grand Prix at AdStars 2012. He also was the first copywriter in the Middle East to have won three Cannes Lions in the same year. His short film, 'Dear Dolly', was screened at ADFEST's 'Fabulous Four'. He's also served as a tutor at Award School Singapore.
Bhattacharya said, "In joining TBWA, I feel an uncanny DNA match. I hope to fit into TBWA like a pair of well-worn jeans. At TBWA\India, my aim is to create iconic work that is synonymous with 'creativity with a conscience' - work that makes the brands we build more loveable and an inseparable part of the social fabric of India."
John Hunt, TBWA's Worldwide Creative Director, commented, "Parx represents a new breed of young, creative leaders - he is totally at home in the digital space and has an outstanding creative reputation. We believe he will make a great contribution to our group in India and are absolutely thrilled that he's joining the team."
Keith Smith, President - International at TBWA Worldwide said, "We are all very excited that Parx has agreed to return to India and take on this role. His international experience will be invaluable to our team in India, and in helping them do great work in every aspect of brand-building communications."
Great move boy :)
Awesome, mate.
Congrats Parx!
Great news....it's about time someone lured him out of Singapore.
Great show Parxie
The party's moving to Mumbai! Woot woot!
Hope you don't lose your zen.
Just what Indian Advertising needs now....
Good luck. But CCO never having been even an ECD? Big shoes to fill.
Congrats Prax and welcome back. The Lion is back to where it belongs, great going :-)
Chak DE Phatte!
A city, agency and candidate all made for each other. Bravo to the headhunter. What an eye.