PT Astra Honda Motor and Grey Group Indonesia launch latest Honda Verza 150 motorcycle
PT Astra Honda Motor (AHM) has teamed up with Grey Group Indonesia to launch its latest sport motorcycle model, the Honda Verza 150.
Verza 150 is the seventh product in Honda’s range of sport motorcycles and a follow-up asset to the CB150R Streetfire model which was also launched by Grey in December 2012. With the latest features and powerful machine performance, the Verza 150 falls under the mid-low sport category and will be positioned as the top option for an entry-level sport motorcycle.
“We are excited to launch the Verza 150 as the model was developed after a thorough research into the needs of the Indonesian consumers, making it the best offering in the entry-level sport motorcycle category,” said Yusuke Hori, President Director, AHM.
“We are confident that Grey’s innovative branding strategies and in-depth knowledge of the local consumer mindset will help us in our continuous commitment and strategy to capture and make further headway into the domestic sport motorcycle market,” he added.
“Winning this highly competitive pitch reiterates our capabilities for delivering famously effectively branding solutions which help to position us as one of Indonesia’s leading advertising agencies,” commented Agus Sudradjat, Chairman and CEO, Grey Group Indonesia (pictured above).
“Being a market leader in the automotive industry, AHM consistently produces strong offerings for the domestic market. Our goal is to produce similarly strong brand communications that will deliver tangible results to our client’s bottom line,” he explained.
Credits – CEO: Agus Sudradjat. Senior Account Director: Ekananta Joesoepadi. Account Manager: Randi Sovprianadi. Account Executive: Wawan Ismanto. Executive Creative Director: Randy Rinaldi. Art Directors: Kevin Reinaldo, Berry Dawanas.Copywriters: Zega Rizaldi, Galih ‘Galon’ Prayoga. Designer: Dastin Tedjakusuma. Agency Producers: Atrie Irawan, Iman Soesanto, Production House: Nayfosindo, Jakarta. Executive Producer: Fairus Sofyan. Film Director: Abimael Gandy. DOP: Keong. Post Production: Post Indonesia, Jakarta. Audio House: Egg Production, Jakarta. Musician/Singer: Adrian Martadinata.