McDonald's takes Aussies behind the scenes with new 'TrackMyMacca's' app via DDB Australia

Says Nick Pringle, DDB Australia, creative director: "It's always exciting to work on innovative projects for brands, and working on something that has the scale and reach of McDonald's makes it even better. When a project involves changing more than 150 million pieces of packaging, you know it's going to have an impact."

Says Mark Lollback, McDonald's Australia, chief marketing officer: "As a business we're incredibly proud that over 90 per cent of our food and packaging needs are met right here in Australia. This innovative app from the DDB Group is another way for us to share this with our customers, putting them in the driving seat and allowing them to see for themselves where our food comes from and what happens on its way to their plate.

"The TrackMyMacca's app is a world first for McDonald's and we're really happy to have partnered with the DDB Group to deliver this our customers around the country. Using GPS technology partnered with augmented reality, any Australian with an iPhone, iPad or iTouch can now use the app and track where different ingredients of the specific meal they are having has come from."

The TrackMyMacca's app will work on select menu items in all stores across Australia from January 16th 2013 until June 30th 2013. A full list of menu items that can be examined with the TrackMyMacca's app.
 
McDonald's Australia:
Chief Marketing Officer: Mark Lollback
Vice President Marketing: Madeleine Fitzpatrick
Marketing Manager: Shamini Nair
Media Relations Manager: Skye Oxenham
DDB Group: Executive
Creative Director: Dylan Harrison
DDB Creative Directors: Steve Wakelam and Nick Pringle
DDB Creative Team: Steve Wakelam and Nick Pringle
DDB Designer: Carl Fraunschiel
DDB Planner: Ryan Richards
DDB Managing Partner: Richard Morewood
DDB Senior Business Director: Daniel Lipman
DDB Business Manager: Harry Towle
DDB Head of Media Relations: Tina Alldis
Mango Sydney Executive Producer: Jeroen Jedeloo
Tribal DDB Digital Producer: Amanda Birrell
Tribal DDB Technical director: Ferdinand Haratua
Tribal DDB User Experience: Barth Wahlen, DDB
Partners Production Company: ACNE Production
Executive Producer: Fran McGivern
Senior Digital Producer: Jacinte Faria
Interactive Director: Martin Pagh Ludvigsen
Developers: Matt Schoen + Jono Forbes
Creative Director: Kalle Hellzén Senior
Art Director: Stevie Laux
3D Design + Animation: Franco Barroeta
Associate Producer: Tina Avanessian
Video Production HouseCompany: And so they were
Video Animation Design: Camille Chu
Media: OMD
Media Relations: PPR Sydney, Mango Melbourne, Rowland, Hughes PR and PPR Perth