ECCO takes first step into 2013 with Ogilvy PR
Leading shoe brand ECCO has appointed Ogilvy Public Relations Shanghai as its retainer agency in China.Mellisa Lim, Marketing Director of ECCO China, said, "Ogilvy PR came to us with exciting ideas based on hard-driven consumer insights and strategies. They impressed us from the concept development to their expertise in event management and we're confident in their ability to elevate ECCO's brand image in China to the next level."
"Casual footwear is a trend that's becoming a consumer favorite in China because of its comfort and style," said Debby Cheung, President of O&M Group, Shanghai (pictured). "As we take creative approaches to promoting ECCO's founding philosophy that 'the foot comes first,' and not the other way around, we're certain that ECCO's wide range of casual, formal and performance
footwear will appeal to Chinese consumers."
Founded in 1963, ECCO is the only major shoe manufacturer in the world
to own and manage every step of the shoemaking process. Based on
Scandinavian design, ECCO shoes are anchored in functionality, quality
and craftsmanship and the brand has built its success on quality and
innovative technology. ECCO can be found in more than 700 stores across
China and the brand is rooted in more than 90 countries globally, which
is fuelled by its consistent aim to make the best shoes in the world.
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