Clash of the store managers in Shanghai
In Shanghai, retail stores are always battling each other for customers. But Media Markt didn't want to fight the competition like everyone else, so they fought themselves.VIEW THE CONCEPT
Leagas Delaney Shanghai created a public battle between three stores' actual managers. The managers are not actors and had no acting experience.
They were offered a prize of US$300,000 to the manager who could get the
most public support. The managers would then use that money to buy
their supporters gifts.Credits - Creative Directors: Kevin Lee, Adams Fan. Art Directors: Zhanglei, Seah Du, Kevin Lee. Copywriters: Adams Fan, Ryan Falch. Designers: Ling Meng, Rowan Tang. Typographers: Kevin Lee, Zhanglei. Photographer: Meethepeople. Programmer: Seah Du, Profero. Retoucher: Wanted Pictures. Agency Producer: Lydia Liu.
Production House: Meethepeople. Film Directors: Kevin Lee, Adams Fan. Producers: Gerald Lee, Caryn Zhu. Post Production: Fan Jing Post. Editors: Tanli Liu, Didi Xu. Motion Graphics: Seah Du, FanJing Culture. DOP/Cameraman: Elijah Wong. Sound Studio: LD Music. Print Producer: Gerald Lee. Account Servicing: Edward Dai, Jacob Johansen. VO: Ryan Falch.
This is seriously fucking weird.
Trying too hard.
Brave
Trying too hard to be brave.