Be in the action with Beijing Sports Radio
January 31 2013, 9:53 am | | 1 Comment
When Asian fans hear live sporting events on Beijing Sports Radio, the coverage is so good it feels like they’re actually there says Ogilvy & Mather, Hong Kong via this nice print campaign.
Credits – Executive Creative Director: Simon Handford, Sandy Chan. Creative Director: Alvin Lim. Associate CD / Copywriter: Richard Sorensen. Art Director: Alvin Lim, Sonny Tjahjadi. Retoucher: A Thousand Eyes. Account Service: Jason Pan.
1 Comment
In literally years of listening to football matches on radio – at home, on trains, on buses – not once did I do it with my eyes closed, nor did any of my friends who did the same. No, not even when, open quotation marks, concentrating hard on the action, close quotation marks. And to have your eyes closed while celebrating in triumph with arms akimbo…er, no.
There’s definitely a body language to people listening to sports (vs. music), but this ain’t it.