Y&R Malaysia has been appointed as agency of record for the Media Prima TV Network

As agency of record for Media Prima TV Network, Y&R Malyasia will be delivering its expertise on the network’s strategic communications and creative needs. Advertising campaigns will be integrated across all media, including TV, print, digital and out of home.

Part of Malaysia’s largest media group, Media Prima Berhad, Media Prima TV Network is Malaysia’s leading terrestrial television network, with the country’s highest TV viewership. It currently owns 100 per cent equity interest in the country’s most popular TV channels, namely TV3, 8TV, ntv7, TV9, as well as online broadcast station www.tonton.com.my which also offers Video On Demand.

Commenting on the appointment, Lisa Hezila (pictured), Group General Manager, Y&R Malaysia said, “This win is a testament to our skills, expertise and importantly our passion in this category. We are very excited about this partnership.”