VeNA expands with new Hong Kong office

Online video and entertainment company VeNA has expanded its Asia Pacific network with a new office in Hong Kong and the appointment of Georgina Elrington as head of operations and technology.

The new Hong Kong office will complement the operations out of VeNA’s Singapore office which opened its doors in February 2012.

Elrington (left) will take up her new role immediately and will be based in Hong Kong. She was until recently working on Asia Pacific business development for Adconion Media Group and prior to that she has had extensive high-level operations management experience with top digital names such as REA Media Group and News Limited in Australia.  She was also on the Standards and Guidelines Council of IAB Australia and the Australian lead for Admonsters.

“VeNA is a clear leader in the online video industry in Asia Pacific, which will be the fastest growing medium over the next four years with expected 39% compound annual growth,” said Elrington. “Taking the lead of the company’s operations and technology within the new Hong Kong office is a great career opportunity for me and I am looking forward to expanding the VeNA network’s offering across the region.

James Zipeure, VeNA’s chief operating officer, said the Elrington would be a key executive in the VeNA network. “Georgina’s primary focus will be managing the increasing technology and product needs of both advertisers and publishers, but her previous experience working across the region is ideal for VeNA as our offices are tightly networked to help provide full support and efficiencies for our clients and agency partners.