Santa Claus is the talk of the town in Shanghai

SANTA.jpgOn behalf of the one and only Santa, creative agency Energize is treating Shanghai's advertising folks to a personalized Christmas stocking, delivered in a 'Santa Van' covered with 600 socks and 300 lights.


Partially motivated by logistical problems caused by drunk elves and an ill-planned reindeer vacation, Santa Claus turned to Shanghai based creative advertising agency Energize. In a cheerful but chaotic introduction meeting, Santa Claus entrusted Energize with his most important campaign: spreading Christmas cheer in the Shanghai advertising world.
After a creative process fuelled by eggnog, chocolate and other treats, the sugar fuelled Energize creative team came up with a concept that involved 600 socks, 300 lights, a deer head (fake, don't worry), insane amounts of adhesive tape and large quantities of candy.

The strategic base for this campaign is "sharing". True sharing, based on the notion that if you give, you always get something back; a value Santa and Energize strongly believe in. Earned attention, Energize calls it.

Credits - Creative Director: Rogier Bikker. Art Director: Niek van Wingerden. Creative: Elizabeth Wang. Copywriter: Eelco Anneveldt.


bandon said:

great campaign for santa claus, i love shanghai there are many things we can find there

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