Millward Brown's Future Group identifies top 10 emerging digital and media trends for 2013

Monday 17, December 2012 at 7:42 AM by CB
top10.jpgMillward Brown, the world's leading brand, media and communications research consultancy, today released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

The key trends outlined in Millward Brown's digital media predictions for 2013 include:
 
  1. Facebook's monetisation drive will provide new, richer advertising opportunities for brands
  2. Social media listening evolves from monitoring to insight
  3. Emergence of 'mobile remotes' make them a central pillar of smart communications plans
  4. The great paywall makes for a scarcity of premium eyeballs
  5. Omnichannel marketing helps brands build on meaningful moments of engagement
  6. Social TV grows up: Becomes part of the narrative rather than a conversation about the narrative
  7. Mobile advertising in Africa tackles the smartphone divide
  8. Greater collaboration is needed to make the most of real-time optimisation
  9. Better alignment of online display formats with marketing objectives
  10. More meaningful mobile engagement via apps and actions
For more information on the top 10 predictions, click here.

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