M&C Saatchi Direct and Digital Communications Mumbai win two golds at Midas Awards
The Midas Awards, for the World’s Best Financial Advertising, has announced the award winners for the 2012 competition. This year’s Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is the only international competition that recognizes excellence in financial services communications on a global scale.
M&C Saatchi Direct and Digital Communications Mumbai won two gold ingots, one in Direct Mail for “Saptapadi” for Birla Sun Life Insurance; and Radio Mirchi – India was honored with a Gold Ingot in Annual Report for “Reimagining Radio” for Radio Mirchi.
TBWA Kuala Lumpur was recognised as a Midas Finalist winner for Celebrating Malaysian Drivers for ETIQA MotorTakaful.com in the Insurance category.
The Midas Grand Jury is comprised of client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. Midas Jury Panels award Gold.