Maxx Iceman brings snow to The Philippines
Experiencing a white Christmas in sunny Philippines is no longer impossible as shown by a new commercial from Campaigns & Grey | Neuron in Manila.
In the spot for menthol candy “Maxx Iceman”, the agency makes use of the brand’s selling point of a strong, mentholated, icy sensation, as the answer to Filipinos’ wish for snow in their tropical country. Entitled “Winter Wonderland”, the spot aims to boost awareness and communicate the message that Maxx Iceman is the strongest menthol candy under the Maxx brand.
Credits
Chief Creative Officer: Ompong Remigio
Creative Directors: Noel Orosa, Mel Aguinaldo
Managing Director: Boboy Consunji
Management Supervisor: Poteet Gimenez
Account Manager: Don Quintos
Director: Jeorge Agcaoili
Producer: Steve Vesagas, Lester Parulan
Production House: Production Village
Post-Production: Underground Logic