Leo Burnett Sydney, Ogilvy & Mather Bangkok and Whybin\TBWA Sydney top the agency pack with the most acceptances into The Work 2012

DILALLO-NEW-web.jpgWith judging of The Work 2012 now completed, all agencies with accepted work have now been contacted.

Entries to The Work 2012 were up 25% on last year, with over 400 pieces of  award winning work accepted into this stylish hardback collection.

For the second year running Leo Burnett Sydney has topped the Agency League Table for The Work 2012 Annual, which will be published mid next year.

Leo Burnett Sydney (chief creative officer Andy DiLallo is pictured above) leads the pack with 18 entries accepted. This is one more than last year. In second position with 11 acceptances is Ogilvy & Mather Thailand. Whybin TBWA Sydney is third with 10. Equal fourth on the ladder are TBWA Santiago Mangada Manila, Clemenger BBDO Melbourne and Clemenger BBDO Wellington with 9 entries each.
In equal 7th spot, with 8 entries apiece, are Colenso BBDO Proximity New Zealand, DDB Singapore and Leo Burnett Mumbai.

Sitting in equal 10th position are Ogilvy & Mather Singapore, Grey Singapore, Leo Burnett Thailand, Leo Burnett Hong Kong, Leo Burnett Melbourne and Ogilvy & Mather Mumbai all with ten entries each.

A full table of agency acceptances will be posted tomorrow on Campaign Brief Asia.

Now in its 11th year of publication, The Work is a 416 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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