IPG Mediabrands announces BPN/Interface tie-up in Indonesia with further growth into Asia Pacific

IPG Mediabrands, the global media agency group of IPG, has announced a new media tie-up with its newest global agency network, BPN, and Interface (formerly M2M Interface), part of the Navaplus integrated communications group.

This marks further expansion of IPG Mediabrands, part of Interpublic Group of Companies that already provides two other brands in Indonesia – Initiative and UM – in addition to BPN.

“That the market is strong enough internationally to warrant the continued expansion of this new agency is tremendously heartening,” said IPG Mediabrands’ Regional President for World Markets Asia, Prashant Kumar (pictured). “The value of data coming out of the social media explosion makes BPN’s use of real time metrics to guide client investment a real plus for our clients, giving them a cutting edge.”

Commenting on the potential of the Indonesian market, David Wibowo, President Director of Navaplus, said, “We all know Indonesia has tremendous potential so this tie-up is very timely to provide global resources and cutting edge methods for our clients to benefit from the ongoing convergence of media.”

Interface Technical Advisor, Ranjeetha Menon, remarked, “The social media and digital platform expertise that BPN  brings to the table will enhance what Interface offers its clients. Without a doubt, this is an exciting new partnership to be entering into. We will be all about the creativity of consumer engagement, finding innovative ways to really engage with consumers who don’t care where social media begins and traditional media ends. Our aim is to be specialists in ‘share of heart’ if you like, not just ‘share of voice”.

The new tie-up will be known as interface.bpn.