IPG Mediabrands hires hybrid head of strategy

Ichris_chiou_photo.jpgPG Mediabrands Taiwan has appointed Chris Chiou as Head of Strategy. Chiou will merge content, marketing and hybrid profile to bring innovative solutions to the Taiwan market that form the future of strategic planning.

Chiou will work to provide strategic direction to the agency's full roster of clients and leverage her many years of experience across the region. Chiou has previously worked with brands including Levi's, China Trust Bank, China Airline, Coke, Audi, EA Games, Gamania, and Motorola.

As Head of Strategy, Chiou's main responsibilities are key account industry study, consumer insight study, business and marketing strategy consultation, new business development and innovative media tools implementation.

Chiou joins IPG Mediabrands Taiwan from babyou.com where she has served as Marketing Director since February 2012.
Beginning her career at Ogilvy one in 2002, Chiou worked as an account manager and planner before moving to the client side. From 2006 to 2007 she served as Marketing Manager - Games Marketer/ Trade Marketing at Yahoo! and from 2007 to 2008 she worked as Marketing Manager/CEO Executive Assistant at Giga Media. In 2009 she returned to Yahoo! as Sales Manager and in 2010 worked as Business Director at Beijing E-commerce brand Lafaso.com

Sheena Liu, Managing Director of IPG Mediabrands Taiwan, welcomes Chiou, "We are all looking forward to Chris joining the team. As part of our continued effort to ensure that the agency is staffed with hybrid, fluid-thinking leaders, we have hired another hybrid leader who will work to provide our clients with the best in multi disciplinary abilities. Chris represents what we feel is the future of strategic planning and we are very pleased to have her join the team."


WOW said:

"Hybrid Head of Strategy."

Does that mean half man, half woman??

Or eco-friendly?

It's titles like this that make our industry a laughing stock.

Sheena Liu said:

thanks for your comment. The Hybrid here means to connect traditional and digital advertising fields which in this industry they had been handled pretty silo-oriented.

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