Everyone's singing Hello Honey Bunny in India

honey 1.jpgThis new TVC created by Lowe Lintas and Partners for Idea plays off a simple insight - music is universal and a catchy tune sticks in the head. What makes this a network campaign and not a ring-tone campaign is the fact that people across the country are singing, quite often the wrong lyrics or humming the same song. And what is this song - it is the ringtone of a traveller who has travelled across the country.

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From grandmothers in South India to Police Officers in the capital to Idol makers in the East, everyone is singing the new Idea jingle - you're my pumpkin-pumpkin I'm your hunny-bunny. It's a jingle that's extremely catchy and it's no surprise that unconsciously everyone picks it up and then sings it - often to their own lyrics.

Honey 3.jpgThe kicker at the end of the commercial is the phone ringing in a traveller's backpack and being picked up by yet another person. Showing that the traveller, in travelling across the country, has infected the country with this new catchy jingle.

For more information on it, or to catch the jingle, please log in to Idea's Facebook page
 
Credits - Creatives:  Arun Iyer, Ashwin Varkey, Jaywant Dabholkar, Subodh Menon, Virendra Vilankar, Varun Panjwani & Sarfaraz Siddiqui. Business: Raj Gupta, Sujit Sanyal, Satish Ramananthan, Sachin Pandirkar, Vishal Bijlani, Shrenika,  Ajeet & Tanvi Pawaskar. Planning:  S. Subramanyeswar, Shujoy Dutta & Sayan Som. Production: Jamic Films. Director: Nikhil Rao.

10 Comments

AKASH KALE said:

jamic films great work

RAJESH DE COSTA said:

great work jamic and team

yj jay shah said:

a great work and veru true even i sing it everyday

Akash mehta said:

Awesome song.. I like it

dinesh singh said:

great work lowe and jamik ...

javed ahmed said:

i love your ad ..very good work

xyz said:

nikhil sir you rock

Rat said:

No one is singing this song,i hateit.

Wil said:

This ad / song totally ROCKS! I absolutely love it and it puts a smile on my face everytime I hear it! Excellent work!!

Saarthak said:

It has captured the minds....especially the way of singing.. i have been addicted to this song

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