DDB Group Hong Kong scoop the Grand Kam Fan at this year’s Kam Fan Awards: DDB and Leo Burnett take lions share of awards
DDB Group Hong Kong was handed the local industry’s most prestigious creative recognition on Friday night when it was crowned Creative Agency of the Year at the Kam Fan Awards 2012.
The agency also won the top award of the night, the Grand Kam Fan, which went to McDonald’s for its widely acclaimed ‘I’m Amazing’ campaign.
Taking the awards by storm, DDB Group Hong Kong and Guangzhou’s Executive Creative Director Jeffry Gamble was named Creative of the Year. DDB also took home the Outdoor Kam Fan, the Media Kam Fan, and the Best Integrated Campaign for McDonald’s ‘I’m Amazing’. The Client of the Year prize went to McDonald’s for the ‘I’m Amazing campaign’. DDB also won four Golds, six Silvers and 11 Bronze awards.
Leo Burnett also enjoyed a great night with a haul of 2 gold, 18 silver and 7 bronze. McCann Worldgroup received 1 gold, 2 silver and 4 bronze, JWT 4 silver and 5 bronze, O&M 2 silver and 8 bronze, Kymechow Communications 1 gold and 4 silver, Grey had 2 silver and 6 bronze, Publicis had 2 silver and Bates 2 bronze. Whilst in the media category Mindshare did well with 3 silver and 1 bronze.
Gold winners at the Kam Fan Awards were:
DDB Group Hong Kong
McDonald’s I’m Amazing
Outdoors – Field Marketing
DDB Group Hong Kong
McDonald’s I’m Amazing
Media – Campaign – Best-Integrated Media Campaign
DDB Group Hong Kong
McDonald’s I’m Amazing
Media – Campaign – Best Use of Ambient
DDB Group Hong Kong
McDonald’s I’m Amazing
Media – Single – Best Use of Branded Content, Product Placement, Experiential, sponsorship, Stunts and Events
McCann Worldgroup
The Hong Kong Society for Rehabilitation – A good button
Mobile Applications
Leo Burnett Hong Kong
7 Eleven Hong Kong – Egg Tart
Online Film (Viral)
Leo Burnett Hong Kong
Cat Society Hong Kong – Cats on Facebook
Canpaign 0 Best use of Social Media
Kymechow Communications
Sun Life Financial Asia – Jing Yat
Direction
The Kam Fan Awards is an annual event organised by the HK4As, an association of 53 major advertising agencies in Hong Kong, to recognise the best works in advertising.
Click here for the full list of winners
