Causing cancer by yourself from Dentsu Beijing

Dentsu Beijing warns smokers who gather in public places that they are hurting themselves and others by using the creative flat of ashtrays in public smoking areas in Beijing.

Dentsu created this ambient campaign for the China Environmental Protection Foundation by placing X-rays of lungs onto boards and integrated them with ashtrays.

Credits – Executive Creative Director: Liang Yue. Creative Director: Archive Li. Art Director: Li Gang. Copywriter: Sun Jing.