BBH most awarded agency and wins Campaign of the Year at the Singapore Hall of Fame Awards: DDB is Agency of the Year for 4th year in a row

NationalDay.jpgBBH Asia Pacific has scooped the pool at the Singapore Hall of Fame Awards 2012 held on Friday night.

BBH was awarded for every campaign it had submitted to the award show, winning four golds out of the eight campaign and innovation awards handed out.

Agency of the Year was DDB Singapore, who recorded their fourth win in a row in this category.

The Brand of the Year award was given to StarHub. In the Product Innovation Award of the Year category the Gold went to StarHub Safe Surf, and in the Marketing Innovation Award of the Year category Silver went to Courts Demolition Site.

BBH's wins on the night were:

GOLD - Campaign of the Year - Mentos National Night
GOLD - Digital Campaign of the Year - Mentos National Night
GOLD - Print Campaign of the Year - NTUC Income Essentials
GOLD - Business Innovation of the Year -  Chupa Chups Chuck Studios
SILVER - Product Innovation of the Year - Chupa Chups Screamstopper

BBH also celebrated alongside its client - Chief Executive of NTUC Income - Tan Suee Chieh - who was awarded the Lifetime Achievement Award.

Unfortunately, full details of other winners have not been supplied to Campaign Brief Asia but we will update this story when more details emerge.

NTUC Essential_Loaf.jpg

7 Comments

Steve Elrick said:

Which was nice...

Justin Thompson said:

Horrible. Who were the judges?

Berzinga said:


@Justin Thompson

People who have a higher pay grade than you

Shazza said:

Agree with most except Mentos National night...a national embarrassment...even the CNN anchors were giggling while covering it....musta been a ceasefire between hamas and the israelis that day.

Uncynical said:

Good to see Singapore isn't a one agency race anymore.

@Shazza
do work that gets 1% as talked about as Mentos. More win less whinge.

Wazza said:

@Shazza
CNN Anchors (big international buzz for a tiny Mentos activation?)
giggling? (finding something funny...?)
Think we might enjoy Sing advertising getting into the news for being something more than 'Singapore Scam City' in the trades?

Anastazza said:

Yeah national night was funny....makes-you-cringe-funny.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.