Aldi recruits surfing santas for its new 'Perfect Aussie Christmas' campaign via BMF Sydney

Screen shot 2012-12-03 at 5.51.24 PM.jpgAustralia: Sun, Fun and an Aldi Ham. The Perfect Aussie Christmas. That's the message in this new campaign for Aldi via BMF Sydney.

In ALDI's first major Christmas campaign, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.

See perfectaussiechristmas.com.au for more.

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The campaign, which launched Sunday December 2 with TV, outdoor, radio, catalogue, digital, print and POS, dispenses with the usual clich├ęd White Christmas nonsense, and champions the unique way Aussies celebrate the silly season, while showcasing ALDI's great range of Christmas products.
 
Says Carlos Alija and Laura Sampdero, joint BMF executive creative directors: "A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It's actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa."
 
Says ALDI spokesperson: "For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it."

Account Director: Aisling Salmaggi
Agency Producer: Jenny Lee-Archer
Creative team: piero ruzzene
Creative team: Flavio Fonseca
Creative team: Katie Moore
Creative team: Janet Szabados
Director: James Dive - The Glue Society
DoP: Tim Tregoning
Editor: Dan Lee
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Executive Producer: Michael Ritchie
Head of Art: Sian Binder
Music + Sound Production: Sonar Music
Photographer: Tim Brockelbank
Planner: Alison Tilling
Print Producer: Deborah Meighan
Producer: Adrian Shapiro
Production Company: Revolver
Production Designer: Aaron Crothers
Post Production Company: The Editors
Managing Partner - Stephen McArdle
Retail Creative Team - Pauline Gooding
Retail Creative Team - Sophia Coghlan
Retail Creative Team - Gabrielle Teasdell
Interaction Lead - Nev Fordyce
Digital Designer - Matthew Hughes
Digital Architect - Tim Hill
Art Buyer - Sarah Thompson 
Business Lead - Samuel Viney
Catalogue Lead - Jessica Byrnes
Account Executive - Jodie Lenne

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