ADC Call For Entries: Let the Art Decide

Dog Keyframe.jpgA famous art sculpture, curated by the most prestigious art galleries in the world, judging the acclaimed piece "Coke Hands"?

At first glance, the new ADC Call For Entries Annual Awards campaign seems surreal, but it is not far from the original vision of the Club's founder, Louis Pedlar. In 1920, Pedlar founded the Art Directors Club with the genuine aspiration to elevate commercial art to the level of fine art and to celebrate it with the same critical eye.

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Screen shot 2012-12-17 at 3.52.19 PM.jpgUnder the tagline "Let The Art Decide", the campaign is designed to unify these worlds by letting fine artwork, in this case the work of famous Japanese artist Yoshitomo Nara, to pass judgment on some of the year's best advertising work, including Ogilvy Shangai's "Coke Hands" ad created by Jonathan Mak.

The campaign created by the Manhattan-based collective, The Conquistadors, involved the collaboration of five artists, including Yoshitomo Nara, the production house Good Morning Films that recently produced the Coke commercial and its giant Santa Claus puppet, and the visual effects and animation artists who were recently awarded in various European festivals for the movie 'Eva'.

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