Y&R Malaysia wins Best of Show and Agency of the Year gongs at Malaysian Kancil Awards

Y&R was awarded the biggest honours in Malaysia’s advertising industry, winning both the Golden Kancil and the Agency of the Year at the Kancil Awards 2012 held on Friday night.

The agency, which scored 229 points, won three Gold, nine Silver, 12 Bronze and 14 Merit awards in various categories. Having previously won the Golden Kancil on several occasions, this is the first time in its 19-year history that Y&R Malaysia has been named Agency of the Year

The coveted Golden Kancil ‘Best of the Best’ went to the much-feted ‘Fairy Tales’ (Design Open) and ‘More Than Just Classics’ (Design Corporate Identity) for Penguin Books, while other awards were won for Vespa.

“We are honoured to bring home the Gold Kancil yet again, and to be named Agency of the Year, which is a wonderful first for Y&R Malaysia. These wins are testament to our agency’s creative might, as well as its incredible energy and team spirit, and rounds off a year of incredible awards wins, locally, regionally and globally,” said Y&R Malaysia Group General Manager, Lisa Hezila.

Gigi Lee, Creative Director Y&R Malaysia, commented, “It’s incredibly gratifying to win such prestigious awards for our client Penguin Books, who have been with us since 2005. Great work is produced with the support of great clients, and this success is down to an amazing team effort from everyone.”

There was also international award success on Sunday 4 November as Y&R Malaysia won 1 Gold and 1 Silver for Penguin ‘More than just classics’ at the London International Awards.

This caps a year full of awards success, Y&R Malaysia recently won 5 Spikes: 1 Silver and 1 Bronze Outdoor, 3 Bronzes in Design, also for Penguin ‘More Than Just the Classic’ series.

At Cannes, Y&R Malaysia took home four Cannes Lions – one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for the same series.

Y&R Malaysia has previously taken home two Silvers from the ANDY Awards in New York for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’, promoting Penguin Audiobooks. The Silvers ANDYs were in the Newspaper: Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration/Illustration for Advertising category.

The Penguin Audiobooks also garnered a Print Campaign Bronze CLIO Award 2012 and a Silver Pencil (Poster Campaign) at the prestigious One Show 2012.

Credits – Executive Creative Director: Gigi Lee. Creative Group Head: Hor Yew Pong. Regional Head of Copy: Edward Ong. Copywriters: Boone Wong, Andrea Yap, Azeril Johari. Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay. Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man Tan. Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin. Typographers: Emily Tan, Loh Gan Kai. Photographer: Wizard Photography. Props Makers: Y&R Creative, Poco Homemade, Leng Tieng Chai, Siew Yuet Kie. Design Director: Gigi Lee. Account Supervisor: Michelle Tan. Advertiser’s Supervisor: Chung Yaw Hwa.