UM China wins media partner of Claire’s Stores

UM China have been appointed media partner of Claire’s Stores, a leading specialty retailer of fashion accessories and jewelry for young women, teens, tweens. The business win coincides with the brand’s expansion in the region with Claire’s soon opening their largest APAC flagship store in Shanghai.

“Teamwork was a core contributing element of this new business win. In the past months, we integrated all resources on traditional and digital media planning for the launch campaign of Claire’s and this demonstrated our ability to provide strategically led, results-driven media options. We are very honored that Claire’s chose us as one of the partners and look forward to working with the brand as they continue to grow in the region.” said Cary Huang, Managing Director of UM China.