The Monkeys wins Grand Prix for The Ship Song Project for Sydney Opera House at Festival of Branded Entertainment held in Sydney last night

ARD_STUDIOS_3202_56_138-lpr.jpgAustralia: The Ship Song Project by The Monkeys, Sydney won the top award at last night's Australasian Branded Entertainment Awards at the finale of yesterday's Festival of Branded Entertainment, held at the Museum of Contemporary Art in Sydney.

The work, for Sydney Opera House, also picked up a gold in the "best brand commissioned" category.
ARD_STUDIOS_3225_56_165-lpr.jpgSays Cathie McGinn, festival curator: "We were surprised and pleased by the volume, quality and of work submitted, and we're looking forward to an even bigger and better event next year. The awards really recognise exceptional and genuinely entertaining work in this category -most remarkably the jury said how much they ARD_STUDIOS_3226_56_166-lpr.jpghad enjoyed the judging process."

The full list of winners:

Best use of a small Budget
Mizone Zonelab by The Hallway
Credits: Photoplay films

Medal of Honour - Warfighter by EMG
Credits: Electronic Arts (EA) and Kontented

MJ Bale Grazed on Greatness by Whybin/TBWA Sydney

Best non-screen
Bundy Booth by Leo Burnett Sydney

Durex you + 1 by The Sound Campaign
Credits: Holler, Frank PR, Zenith Optimedia

Best transmedia
Air New Zealand - The Kiwi Sceptics by Host

Two Words for Tomorrow by The One Centre
Credits: Future Buro, Moffitt.Moffitt, Hello Future TV, Fourth Wall Events, Field, Radical Media SILVER

The Smirnoff Night Project by Special Group

Best integration or Brand storytelling - fiction
Fists of Fusion by MercerBell
Credits: Publicis Mojo, Zenith Optimedia

Operation Intel - The Bourne Legacy by Hoodlum

Qantas - The Great Crusade by Wonder

Best integration or Brand storytelling  - non-fiction
Air New Zealand - The Kiwi Sceptics by Host

The Gravity Coffee Run by Special Group

McDonald's Gets Grilled by UM & WTFN

Best Brand commissioned project
Qantas The Great Crusade by Wonder

The Ship Song Project by The Monkeys

Grand Prix
The Ship Song Project for Sydney Opera House by The Monkeys

(Pictured: Mark Green from the Monkeys accepting the Grand Prix; Tim Burrowes, Phil Lloyd and Cathie McGinn; The Durex marketing team and Sound Campaign with their award for Durex You + 1)

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