The bigger picture from a small PIXMA printer
November 8 2012, 11:18 am | | No Comments
Can a printer inspire a creative movement? This was the firm basis for the concept of the new PIXMA TVC. The idea gave new life to what is usually viewed as a prosaic, functional piece of office or home equipment.
The television commercial made printing easy, fun and even a little sexy. Shot completely in Budapest, Hakuhodo Singapore showed how people from all walks of life use the multi- innovative features of PIXMA printers to express their individuality and creativity, turning an unsightly abandoned building into a work of art.