Saatchi & Saatchi China launches Greenpeace ‘Water for Children’ to highlight water pollution

A ‘Water for Children’ performance art piece created by Saatchi &Saatchi China for Greenpeacewas staged at the Shanghai 2nd Advertising Arts Exhibition on November17, 2012. 

Artists used surreal brushstrokes to paint water treatment units onto the bodies of children, in equalproportion to their internal organs, as a metaphor for children’s bodies havingto process waste water from polluted water sources in some areas of China.

Wang Xiaojun, Chief Media Officer of Greenpeace said: “It is no doubtthat drinking no water at all would be fatal to people.  But the terrible thing is that some water canthreaten human health.  The rivers andlakes in China are polluted by industrial, agricultural and living wastes, andgrowing children are even more vulnerable. Only by protecting them can ourfuture be guaranteed.”

This project with Saatchi& Saatchi is aimed at directing the public’s attention to water pollution,and provoking discussion through such events in order to bring some positivechanges.

Fan Ng, Executive Creative Director of Saatchi & Saatchi Shanghaicommented: “We have used performancearts that are visually effective to show the huge threat that polluted waterposes to young people, and we hope to raise the public awareness of the problemof water pollution.  In the future,Saatchi & Saatchi Shanghai will continue to support public interest causesand organizations, in the hope that we can contribute to environmentalprotection through highly creative works.”