Lowe Malaysia work with Danone Dumex

Lowe Malaysia has been awarded shopper marketing projects for Danone Dumex’s nutrition business in Malaysia.

The project will leverage Lowe Malaysia’s Shopper Engagement Platform creation expertise. Driven by local market insight into the important last mile in-store, Lowe Malaysia initiated the concept of Shopper Engagement Platform creation. This approach will combine the best offline and online understanding of FMCG shopper marketing to connect the shopper with the Dumex brand from before and the moment they enter the store.

Korula Chandy, Senior Marketing Manager at Danone Dumex (M) Sdn Bhd says: “We are delighted to have Lowe Malaysia on board for this project. We were most impressed with their incisive evaluation of the brief and creative ideas, and look forward to working with them.”

Mazuin Zin, Managing Director, Lowe Malaysia comments: “This is an exciting challenge for us. Danone Dumex is one of the leading players in South East Asia in nutrition for growing up children, and this project will build on our existing heritage with Dumex. At Lowe, we are proud to be a part of the Dumex corporate vision of nutrition for healthier Malaysian children. We’re very much looking forward to this partnership.”